2017 ~ SEO Tips & Technologies - SEO Freelancer

Thursday 21 December 2017

Local SEO Should Be Your Top Priority

Posted by Siva on 19:03 with 2 comments
This trend is only going stronger over the years. According to Entrepreneur.com, local SEO is likely to gain solid grounds in the coming days. As a marketer, you have to let Google know where you are located and what you are offering so that your chances of showing up on pages, especially in front of the relevant audience, increase. It is must to have your local pages which will include the name of your business, address etc. with Google, Yahoo and Bing.
Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent.  So, ensure of having location specific keywords and personalize content basis your target audiences’ location to stay ahead in the game. Check out some stats to know the benefits of ranking in local search results.
Your listing in the local pages can increase consumer engagement with your business and your ranking. For instance, check out this example of three hospitals. The one that has the highest number of reviews ranks the highest.
2017 Update: Even though there are changes in how to do effective Local SEO, its importance hasn’t diminished – especially for small brick-to-brick businesses.
To conclude, you must brace yourself in expanding your presence on social media, instilling videos of your business in your content so that you get Page 1 ranking in Google. A good ranking ultimately helps you build strong influence and enhance your brand name amongst your audience.  So, don’t miss out on any latest update by Google and trends in search rankings to shine out in the crowd. The better SEO strategies you have, the more benefits you will have.
So, concentrate on creating fresh and quality content that you can and promote it across all social media channels such as Facebook, Twitter, LinkedIn, etc. By just doing this, you will find that your search rankings have improved tremendously. The next step would be to sustain the rank by posting fresh and unique content and videos regularly.
Though trends keep on changing, these 7 SEO trends still dominate the scene in 2017. While some of them will become extinct like the dinosaur, some will evolve and outlast the rest. Nevertheless, we’re sure by embracing these trends, you’ll be able to spearhead the market.
Did we miss out anything important? Please leave your comments and let us know.

Wednesday 20 December 2017


  1. Research cum experimentation: Google updates its algorithms constantly and it is important to keep a track of the news. On the whole, every day nearly 3.5 billion searches are conducted on Google and since so many people use it, one has to do research to sell products and services.
  2. Practice is essential: One must practice to keep updated about latest happening on Google and to improve upon one’s SEO techniques.
  3. Try for more visibility: Once one’s website starts ranking first on Google page then one will get more visibility which would mean more traffic and more conversions leading to more revenue.
  4. The effort for page one on Google: It is important to try for page one ranking on Google to get positive results. The optimization of the content must be highly professionalized to make it to the front page. It is to tap as many viewers as possible to get the clients’ appreciation. It means sincere and dedicated hard work for the SEO.
  5. Auditing of one’s work: It is important to evaluate one’s work to improve upon it. One must observe the results whether they meet up to the expectation. If not then it is advisable to read more books, or other SEO experts or do research to find better ways of optimization.
  6. Keyword stuffing is important: It is important to put in appropriate keywords as they play a major role in placing the post on Google page one. One has to do research for appropriate keywords and also place them appropriately.
  7. Creation of SEO optimized landing pages: This can improve one’s lead generation and sales. One must create more landing pages in order to have more openings for incoming traffic. Whatever said and done finally what matters is traffic. The more readers an SEO can attract, the better his or her professionalism is considered.
Conclusion
These are few of the advanced SEO techniques that will enable an SEO to perform well. SEOs are an integral part of website business and are the backbone of it. The SEO has a major responsibility to ensure that the client is happy with his or her promotional work. The client is always eager that his or her product must be promoted well and must fetch good revenue.
Professional Summary:
 
Total Years of Experience: 4+ years
Location:Bangalore,India
  
Summary
 
I am Siva, working as a Senior SEO Specialist having 4+ year in SEO, SMO,SEM, Digital Marketing, website Analysis, Competitor Analysis, Website administration, Keywords analysis of web based enterprise applications in SEO industry. Good communication and interpersonal skills.
  • On -Page Optimization: Webmaster account set up, Google web analytics analyzing , Google Ad words Keyword Research, Title & Meta Optimization, Creating sitemaps of XML / HTML, Submitting Sites to Google & Yahoo Webmasters.
  • Off Page Optimization Activities: Directory Submission, Article Submission, Classified Submission, Forum posting, Press Release Submission, Blog Creation & Commenting, and Social Bookmaking, Search Engine Submissions, Product Submission, Link Exchange, RSS Submissions.
  • SMO: Create social accounts on facebook, twitter. Linked in, Digg, Delicious, Stumble upon, (Squidoo & Tumblr, hub pages) Company accounts introduce about business Make friends & sharing links improve business.
  • Experience in Competitor Research, Initial Analysis Research for the website.
  • Good experience in Keyword Research and Analysis for getting targeted visitors.
  • Experience in planning and implementing the effective link building methods to increase the visibility of website and improve the keyword ranking position on SERP.
  • Good experience in analysis the website and make the changes as per the Search Engine Algorithms for SEO improvement.
  • Analytic Report: I am checking daily traffic report and generated leads and maintain the whole report of traffic and leads.
  • Manage regular ranking reports and traffic reports for the projects. And also to develop and implement analytics coding for purpose of traffic tracking on main projects.
  • Analyze the daily work reports of team work. And also I am responsible to develop new marketing strategies and keep on discussing with the team about the new trends in SEO.
Company: CapriCoast Home Solutions
Role:  Senior SEO Specialist
Duration: Jan-2017 to Present

Responsibilities Undertaken :
  • Search Engine Optimization (SEO), PPC, SEO Analytics, Link Popularity, Internet Marketing, Affiliate marketing and More.
  • Identify High, Medium, Low conversion Keywords and calculate their proximity, prominence and Density.
  • Traffic Analysis, Create monthly search engine visibility and ranking reports.
  • Monitor overall SEO program success with regard to keyword ranking, indexed pages, back links etc.
  • Clearly communicate progress updates to clients and provide answers to any questions related to their SEO campaign.
  • Experience in on page optimization which includes site analysis, competitor analysis, keyword research, keyword density, META tags preparation, content optimization etc.
  • Experience in off page optimization which includes search engine submission, directory submission, free classifieds and blogs posting, link building etc.
  • Website Information tool worked Moz & Similar Web
  • Maintain knowledge of current SEO practices to develop and recommend new SEO strategies.
 
Company: Regalix India Pvt Ltd
 Role:  SEO Executive
Duration: Sep 2015 - Oct 2016 

Responsibilities Undertaken :
  • Create long term and short-term SEO and SMO strategies
  • Initial website analysis and competitor analysis, monitoring the website traffic using Google Analytics
  • Monitoring the site issues using Google Webmaster Tools, Strategies the off page SEO depending on the change in rankings
  • Researching the best keywords using SEO tools as Word Tracker, Google Adwords and keyword Discovery etc., with less competition and high search volume for high Ranking of website
  • Keyword Analysis: That I am using Stat counter, and Google Analytics for better results, from where visitors are coming to our site and why they are going back and how we can stay them at our site.
  • On-Page Optimization: Meta Tagging and Content optimization.
  • Off Page Optimization: Directory Submission, Article submission, Blog Submission, Forum Submission, Link Exchange, Social Networking, Social Bookmarking, Classified Ad Posting, Press Releases, Google Group Discussion.
  • Creating monthly SEO reports & preparing ranking reports
Company: Zinavo Technologies
Role:  SEO Analyst
Duration: Jun-2013 to Aug-2015

Responsibilities Undertaken :
  • Website analysis and Research.
  • Competitor analysis
  • Determine Keyword Density
  • Set up Keyword phrases for the specific page.
  • Keyword Addition on web pages
  • Organization of Navigation Structure
  • Sitemap Generation in XML Format
  • Image & Video Sitemap
  • Search engine and Niche directory submissions
  • Article submissions, Press releases, Blogs.
  • Social Media Optimization (Bookmarking, Networking, Classifieds etc).
  • Link Building
  • Dynamic Page optimization
  • Error page finding and creations
  • Image Optimization
  • Analyze and apply Google website optimizer, webmaster central, local search,
  • Google Local Business Listing
  • Google Ad words and Ad sense
  • Google Analytics, webmaster Tag manager Setup
  • Proficient in learning and handling Latest Technologies shortly
Certifications:

 


Monday 19 June 2017

Why Your Site Might Not Get Indexed

Posted by Siva on 02:29 with 9 comments
Typically these kinds of issues are caused by one or more of the following
reasons:

  • Robots.txt - This text file which sits in the root of your website's folder communicates a certain number of guidelines to search engine crawlers. For instance, if your robots.txt file has this line in it; User-agent: * Disallow: / it's basically telling every crawler on the web to take a hike and not index ANY of your site's content.
  • .htaccess - This is an invisible file which also resides in your WWW or public_html folder. You can toggle visibility in most modern text editors and FTP clients. A badly configured htaccess can do nasty stuff like infinite loops, which will never let your site load.
  • Meta Tags - Make sure that the page(s) that's not getting indexed doesn't have these meta tags in the source code: <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
  • Sitemaps- Your sitemap isn't updating for some reason, and you keep feeding the old/broken one in Webmaster Tools. Always check, after you have addressed the issues that were pointed out to you in the webmaster tools dashboard, that you've run a fresh sitemap and re-submit that.
  • URL Parameters - Within the Webmaster Tools there's a section where you can set URL parameters which tells Google what dynamic links you do not want to get indexed. However, this comes with a warning from Google: "Incorrectly configuring parameters can result in pages from your site being dropped from our index, so we don't recommend you use this tool unless necessary."
  • You don't have enough Pagerank - lolwut? Matt Cutts revealed in an interview with Eric Enge that the number of pages Google crawls is roughly proportional to your pagerank.
  • Connectivity or DNS issues - It might happen that for whatever reason Google's spiders cannot reach your server when they try and crawl. Perhaps your host is doing maintenance on their network, or you've just moved your site to a new home, in which case the DNS delegation can stuff up the crawlers access.
  • Inherited issues - You might have registered a domain which had a life before you. I've had a client who got a new domain (or so they thought) and did everything by the book. Wrote good content, nailed the on-page stuff, had a few nice incoming links, but Google refused to index them, even though it accepted their sitemap. After some investigating, it turned out that the domain was used several years before that, and part of a big linkspam farm. We had to file a reconsideration request with Google.
Some other obvious reasons that your site or pages might not get indexed is because they consist of scraped content, are involved with shady linkfarm tactics, or simply add 0 value to the web in Google's opinion (think thin affiliate landing pages for example).

Does anyone have anything to add to this post? I think I've covered most of the indexation problems, but there's always someone smarter in the room.