January 2018 ~ SEO Tips & Technologies - SEO Freelancer

Wednesday 17 January 2018

Numerous Secrets For Article Marketing and advertising

Let’s suggest you started up your own company. In order to for the company to succeed as opposed to fail is for you to promote it. You'll be able to do this by paying for advertisements or get the very same attention for totally free via Article marketing and advertising. If you're running a blog you can get free backlinks with article marketing. To assist you how to began, here are three secrets. 

1. Very first, you should come up having a catchy title to promote your enterprise. Ever heard the line, “Curiosity killed the cat”, in this case nobody is going to obtain hurt. But could you just envision what would take place if men and women would like to know a lot more about the post just by reading the title? It would also be beneficial in case you use key phrases so individuals who sort it's going to see your post. At the exact same time, it is possible to mention the positive aspects of what reading your articles can do for them.

2. Second, make certain that your write-up is nicely organized. As opposed to just writing your post paragraph by paragraph, maximize the use bullets or numbers to tension crucial points. This can make their reading encounter a memorable 1 due to the fact they're able to bear in mind it.

3. Third, your articles need to be informative and not just impress the reader. You are able to do so by employing basic words as opposed to employing massive ones by putting this in a way that the average individual can realize. You might have had an encounter at the hospital where the physician told you of your condition employing some medical term that sounds severe but in English merely indicates you've a stomach ache.

When you finish writing the post, read it over and see in the event you realize it. Greater however, give this to an individual and see what they say. If you can find some concerns, edit it due to the fact though you might be an professional in this matter, your readers might not along with the reason why they desire to read it's to understand far more about what you must provide.

Do not forget to check on your post to see if there is certainly anything new you'd like to add. This is where selection comes in as you can find diverse techniques of stressing a point when the bottom line is which you want folks to pay a visit to your internet site.

You'll be able to get new info by joining and posting in on the internet forums and blogs. Some even put snippets in their articles. You must add some thing every day and do not forget to put a link to your web site.

4. Lastly, each and every post has an post summary. Most web sites demand this so in just three or five sentences, get down to it and say what your write-up is all about and why need to they invest their time reading the whole factor. In the event you do not put any effort here, you might have already lost the chance to create it look fascinating for the reader to learn much more.

Promoting your web site thought post advertising is extremely simple. Building Backlinks is simple. You just need to follow the 4 secrets mentioned and then use this to your benefit. Once more, you'll need to have a catchy title, ensure it truly is nicely organized and informative so individuals will likely be encouraged to pay a visit to your internet site.

If performed effectively, you'll undoubtedly get much more visitors which is what this type of advertising is all about.

Wednesday 10 January 2018

The main purpose of the SERP Snippet Optimization Tool is to allow webmasters and content publishers to strategically construct page titles and meta description tags that will result in aesthetically-pleasing or eye-catching listings in Google's organic search results. Using this tool, you can optimize the content of your titles and snippets to maximize your click-through rate (CTR) from Google. In other words, you can increase your organic search engine traffic for a specific keyword...even if you can't improve your rankings. This tactic can be especially useful in situations where you know you'll probably never outrank the sites above yours (e.g. a very strong competitor, a Wikipedia page, a government website, etc.) for certain keywords. In those scenarios, your best option is to make your site's listing stand out from the rest and look as inviting as possible.
Parts of a Google Snippet

Here is a brief explanation of the various elements that can be found in a typical Google Web Search result.

Title
  • Google shows up to 70 characters (including spaces) of a page's title in its search results.
  • If a page title exceeds 70 characters, Google will show as many whole words as it can, and the rest are replaced with an ellipsis (...).
Snippet (Meta Description)
  • Google shows up to 156 characters (including spaces) of a page's meta description tag.
  • If a page's meta description tag exceeds 156 characters, Google will show as many whole words as it can, and the rest are replaced with an ellipsis (...).
  • If the web page includes a published-on date, Google may include that date as part of the snippet. In these cases, the date counts as part of the 156 characters.
  • To make sure your web page's snippet can fit a published-on date and the entire meta description (without getting cut off by the ellipsis), keep your meta description tag shorter than 139 characters (or 140 characters, if the published-on date is from a single-digit day of the month).
Rich Snippet
  • Google shows rich snippet text for some types of pages and data, for example: reviews, people, businesses, and events.
  • For information about rich snippets and microformats, see Google's help page on rich snippets.
URL
  • For sites with a clear information hierarchy, Google may show breadcrumb links in the search results.
  • This snippet tool does not currently support any advanced URL features. These may be added in future releases.

For Whom Is SEO Suitable?

Posted by Siva on 02:13 with No comments
Search engine optimization is often seen as a good way to avoid spending money on advertising by attaining high rankings in the organic search engine results. Not only is this not the true purpose of search engine optimization, it can, in fact, be a dangerous way to conduct business.

Search engine optimization should never be the sole means of marketing any business, because search engine algorithms are in constant flux, and any one of (on average) daily changes can impact a website's ranking negatively, to a point where the entire business can be put in jeopardy. So organic rankings should never be the sole source of traffic for any website that is being run as a business. With that said, search engine optimization can contribute greatly to almost any online marketing campaign.

As mentioned above, search engine optimization is not suitable for those who are looking to save money by getting away from other forms of online marketing. SEO is a long-term process, especially if it is to contribute in a tangible fashion to the bottom line of an online marketing effort. It is a mid- to long-term solution which does require a significant investment of time and treasure in order to bear fruit. So if you have just started an online business (or one that has an online component) and are looking a way to jumpstart your website traffic, search engine optimization is not for you. Instead of going into cumbersome paragraphs with unnecessarily detailed examples of for whom SEO is suitable, we have created the below table to let people shopping for search engine optimization services know if they are staring into a money pit

Tuesday 2 January 2018

SMART goals for SEO

Posted by Siva on 02:59 with No comments
How can you set and achieve aggressive yet realistic SEO goals in 2018? 

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals.

SMART goals


SMART goals set out a series of criteria that can be used for setting marketing objectives. This is all wrapped up in the clever mnemonic acronym — Specific, Measurable, Achievable, Realistic and Timelined — which makes SMART goals so easy to remember.

S — Specific


Specific objectives are crucial to success in any marketing campaign. We need to know what a goal or conversion is for your website and how this relates to the broader business objectives. It is easy to think, “We want to rank #1 for various search terms,” but that’s just a detail. What we really want is more exposure, more visits and more leads or sales.
It’s essential to ensure that our goals are crystal-clear and connected to our business objectives so that everyone from the boardroom to the marketing department understands what success looks like.

M — Measurable


The promise of digital marketing is that everything can be measured. But simply installing analytics is rarely enough. We have to be specific regarding our SEO goals so we can ensure we know how to measure these goals and then how to illustrate that improvements in SEO metrics are clearly correlating with improved business results. As an example: a 50 percent rise in organic traffic resulted in a 50 percent rise in conversions from organic traffic.

There are many business and SEO KPIs we can track here, but here are a few to consider:

SEO metrics
  • Rank for main converting keywords (local/organic).
  • Rank for secondary benchmark keywords (local/organic).
  • Citation Flow.
  • Trust Flow.
  • Trust & Citation Balance.
Link-building metrics
  • Total links built.
  • Number of links from authority sites.
  • Number of links from relevant sites.
Real-world metrics
  • Increase in organic traffic.
  • Increase in number of pages on the site that generate traffic.
  • Increase in non-branded search traffic.
  • Percentage increase in organic conversions.
  • Organic Impressions (Search Console).
A — Achievable

This is a big one with regard to planning. We want to set aggressive goals so we aim high (maybe our chance of hitting the goal is 50 percent), but we don’t want to set our goals too high such that they are simply unattainable.
Key areas to consider here are:
  • SEO feasibility: Can you target the keywords you are going after?
  • Situation: Are you in the same league as the big players on the first page?
  • Resources: Do you have the resources to hit these goals?
Developing SMART goals will often be an iterative process as we consider what we want and what is achievable in our campaign window with our available resources.

R — Realistic


Setting realistic SEO goals requires a solid understanding of the search results for the search terms you are targeting. If you are a national business and results for the keywords you are targeting show only local business results, then ranking in the top three may be an uphill battle. However, you may be able to generate first-page visibility with really well thought out location pages.

Realistic has to take the following into consideration:
  • Can this be done?
  • Do we have enough resources to do this?
So, you may decide that you can achieve your objective, but your goals for 2018 are to move you 80 percent of the way toward the finish line.

Realistic vs. achievable is an important distinction, as it plays into the short- and long-term nature of SEO as a marketing tactic. You may have to invest for 12 months to reach your goal, so ROI during this period may be low, and you have to factor this into your budgets when lining SEO up against more instant forms of marketing like PPC.

Note: “R” can also stand for “relevant” when considering SEO goals. It’s important to ensure that the keywords or traffic we are targeting are relevant to the products or services we provide. If we increase rankings and traffic without seeing an improvement in conversions, odds are the traffic is not relevant enough.

T — Timelined

Time is hugely important when setting SEO goals, as SEO will often take far longer than other forms of online marketing. PPC delivers visibility and traffic instantly. And no objective can ever fail if it is not timed. So we have to be realistic about what can be achieved in a given time period.
It is not always easy to determine how long SEO will take or cost, yet we must do all we can to estimate timelines and use our KPIs to track progress toward the goal.

Using SMART goals for SEO


At Bowler Hat, the SEO agency I run in the UK, a good number of inquiries will simply state that they want to rank #1 for a given keyword (or set of keywords). This is not a SMART goal. SMART goals need to state why that goal will help achieve the business and marketing objectives.
SMART goals don’t have to be complicated and will look more like:
“We want to achieve leads from organic search by 50% over 12 months. We will do this by moving our target keywords from the bottom of page 1 to the top half of page 1.”
  • Specific — We want to increase leads from organic search by 50 percent.
  • Measurable — Easily measurable through rankings, organic traffic and results.
  • Achievable — Rankings can always be improved, so this is achievable.
  • Realistic — This is an improvement to an existing lead source.
  • Timeline — 12 months gives us a deadline.
This approach also allows you to conduct a simple situation analysis and identify if elements of your digital marketing toolbox are not up to the job. Maybe you are lacking in content assets for your SEO campaigns, or your website SEO is just not dialed in. Whatever the issue, setting SMART goals will help you identify problems and sharpen up your SEO and digital marketing in 2018 and beyond.

SEO SMARTer, not harder

In the rush to go digital, it is all too easy to forget to get the foundation of your marketing dialed in. Tools like the 4 Ps, SWOT Analysis and SMART goals can ensure your SEO is strategic to maximize results.

Source:  https://searchengineland.com/smart-goals-seo-288724