Local SEO Should Be Your Top Priority

This trend is only going stronger over the years. According to Entrepreneur.com, local SEO is likely to gain solid grounds in the coming days. As a marketer, you have to let Google know where you are located and what you are offering so that your chances of showing up on pages, especially in front of the relevant audience, increase. It is must to have your local pages which will include the name of your business, address etc. with Google, Yahoo and Bing.

Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent.  So, ensure of having location specific keywords and personalize content basis your target audiences’ location to stay ahead in the game. Check out some stats to know the benefits of ranking in local search results.

• Local searches lead 50% of mobile visitors to visit stores within a day. (Source: Searchengineland.com)
• More than 60% consumers have used local information in ads. (Source: Business2community.com)
• 50% mobile searches are conducted in hopes of finding local results. (Source: Business2community.com)

Your listing in the local pages can increase consumer engagement with your business and your ranking. For instance, check out this example of three hospitals. The one that has the highest number of reviews ranks the highest.

2017 Update: Even though there are changes in how to do effective Local SEO, its importance hasn’t diminished – especially for small brick-to-brick businesses.

To conclude, you must brace yourself in expanding your presence on social media, instilling videos of your business in your content so that you get Page 1 ranking in Google. A good ranking ultimately helps you build strong influence and enhance your brand name amongst your audience.  So, don’t miss out on any latest update by Google and trends in search rankings to shine out in the crowd. The better SEO strategies you have, the more benefits you will have.

So, concentrate on creating fresh and quality content that you can and promote it across all social media channels such as Facebook, Twitter, LinkedIn, etc. By just doing this, you will find that your search rankings have improved tremendously. The next step would be to sustain the rank by posting fresh and unique content and videos regularly.

Though trends keep on changing, these 7 SEO trends still dominate the scene in 2017. While some of them will become extinct like the dinosaur, some will evolve and outlast the rest. Nevertheless, we’re sure by embracing these trends, you’ll be able to spearhead the market.

Did we miss out anything important? Please leave your comments and let us know.

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Why Your Site Might Not Get Indexed

Typically these kinds of issues are caused by one or more of the following

reasons:

• Robots.txt - This text file which sits in the root of your website's folder communicates a certain number of guidelines to search engine crawlers. For instance, if your robots.txt file has this line in it; User-agent: * Disallow: / it's basically telling every crawler on the web to take a hike and not index ANY of your site's content.

• .htaccess - This is an invisible file which also resides in your WWW or public_html folder. You can toggle visibility in most modern text editors and FTP clients. A badly configured htaccess can do nasty stuff like infinite loops, which will never let your site load.

• Meta Tags - Make sure that the page(s) that's not getting indexed doesn't have these meta tags in the source code: <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">

• Sitemaps- Your sitemap isn't updating for some reason, and you keep feeding the old/broken one in Webmaster Tools. Always check, after you have addressed the issues that were pointed out to you in the webmaster tools dashboard, that you've run a fresh sitemap and re-submit that.

• URL Parameters - Within the Webmaster Tools there's a section where you can set URL parameters which tells Google what dynamic links you do not want to get indexed. However, this comes with a warning from Google: "Incorrectly configuring parameters can result in pages from your site being dropped from our index, so we don't recommend you use this tool unless necessary."

• You don't have enough Pagerank - lolwut? Matt Cutts revealed in an interview with Eric Enge that the number of pages Google crawls is roughly proportional to your pagerank.

• Connectivity or DNS issues - It might happen that for whatever reason Google's spiders cannot reach your server when they try and crawl. Perhaps your host is doing maintenance on their network, or you've just moved your site to a new home, in which case the DNS delegation can stuff up the crawlers access.

• Inherited issues - You might have registered a domain which had a life before you. I've had a client who got a new domain (or so they thought) and did everything by the book. Wrote good content, nailed the on-page stuff, had a few nice incoming links, but Google refused to index them, even though it accepted their sitemap. After some investigating, it turned out that the domain was used several years before that, and part of a big linkspam farm. We had to file a reconsideration request with Google.

Some other obvious reasons that your site or pages might not get indexed is because they consist of scraped content, are involved with shady linkfarm tactics, or simply add 0 value to the web in Google's opinion (think thin affiliate landing pages for example).

Does anyone have anything to add to this post? I think I've covered most of the indexation problems, but there's always someone smarter in the room.

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Local SEO Services

Local SEO Marketing puts you in front of potential customers actively searching for your product and services in your local market. If you are not on the first page of Google while someone is searching for your product of service, your competitor is! Please visit : SEO Bangalore

 Local SEO:

Local SEO, an online marketing technique to get your website visible to the search engines so that it can be indexed and achieve higher page rankings. Ultimately, proper and efficient Local SEO can achieve first page Organic Listings for multiple keywords within specifically targeted geographic areas.

Local SEO Marketing Services:

As the Internet evolves and web users become more sophisticated, people are turning more and more to the Internet to find local services and products. This is true for businesses that sell directly online, and for those that use the Internet to promote their business. A locally based website often gets buried deep in search engines, if they are even there at all. Larger national and international sites dominate the best broad search terms. Localized search marketing requires a different approach. Local SEO Marketing services Helps you.

Internet Marketing Company Bangalore:

Organic search results are the usual listings you see when you do a search in Google, Yahoo or MSN. Good rankings in organic search will drive the bulk of the traffic to your website. It is here where we can also target a wider range of keywords to maximize the local traffic your website receives.

We at Local SEO Marketing Company 've been practicing organic SEO since before Google Maps and Yahoo Local even existed. We at Local SEO Marketing Company Bangalore have a deep understanding of how the search engines operate and have stayed ahead of the curve when the engines make changes to their ranking algorithm. You'll see long term benefits from our experience in developing local seo strategies.

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