Online Reputation Management

Online Reputation Management

SEO Web Technologies  is a SEO,SMO,Digital Marketing Company located in  India.We offering a wide range of services which includes Online Reputation Management (ORM), PPC,Internet Marketing and other IT services.

Online Reputation Management Steps

All businesses understand that a good reputation is crucial for success. It is important to remember that the Web can make or break a business. Competitors can use the Web to try and hurt your business by creating negative reviews of your products or services. More importantly, any business can make a mistake that will end up all over the web. Reputation Management services can reduce or eliminate the damage negative reviews can cause.

Web 2.0 Site Creation

Web 2.0 (or Web 2) is the popular term for advanced Internet technology and applications including blogs, wikis and social bookmarking. The two major components of Web 2.0 are the technological advances enabled by Ajax and other new applications such as RSS and Eclipse and the user empowerment that they support. It is A Part Of Off Page SEO Techniques And Become The Most Important Factor For Generating Backlinks. But To Get Benefits From Web 2.0, You Should Focus On Best Quality, Unique And Relevant Niche Of Content.

Profile Creations

Profile creation is one link building technique in which we create profile in different platform's website such as forum sites, social networking, web 2.0 websites etc… and give our business details in it and also give our website link in that profile page from which we can get back link to our website. Profile creation is an effective technique to get better back links.

Create Video Sharing site creation

Youtube,Vimeo,Metacafe etc.. - The client had created a few videos disputing the mis-information being spread about their business. Since YouTube allows for full content moderation, we found videos to be a great source of positive content that can be controlled.

Document Creation
Document sharing is an off page Seo activity. Document Sharing activity contain anything from PPT to Pdf to any Doc file. Yes it is helpful as its help in driving traffic to your website.

It will help to push down your negative reviews and bad comments from the SERP.

Blog Creation

There were a number of positive blog posts about the company already online. The problem was, as I mentioned previously, that the comment sections of many of them were overrun with very negative comments (we could tell most of the comments were anonymous and contained inaccurate and fake information, likely from competitors). So, we chose to only promote blog posts that had disabled comments. Even if a blog post had no comments, we didn't use it if comments were open because they could always turn negative.

Mini Blogs

We setup a number of mini-blogs on WordPress, Blogger, Posterous, Tumblr, and a few other WordPress MU sites we identified that we felt we'd be able to create a blog on that could rank.

ORM Link Building

The most important part of any ORM campaign is getting more links to point to your site. Links really are the measure of power on the internet, as a site with bad content but a lot of links will outrank a beautiful, relevant, site with great content but no links...everytime.

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(ORM) Online Reputation Management

We pitched the client, and afterwards enforced, a reasonably formidable set up. Our explicit goal was to possess 90% of the primary 2 pages of Google ends up in six weeks. to regulate a minimum of eighteen positions, we tend to knew we would have liked to target more than simply 20 pieces of content. we have a tendency to set that we might outline 50 pieces of content, and as time went on, we'd confirm that 90th of content Google was signal that it likable (by slowly moving it up) and that it did not. The content we have a tendency to centered on fell into 2 natural classes, Pre-Existing Content and New Content. The content for every of those categories was as follows:

 Pre-Existing Content

• Subdomains on the client's website - The client had created two of these before we were brought in. They were subdomains setup that specifically addressed the false accusations.

• News articles - A benefit of the client being a big company is that they've already had plenty of mainstream press. We identified positive articles from Business Week, The Wall Street Journal, and other Industry publications to promote for the scam phrase. We found that, even if the article didn't contain the word 'scam', anchor text alone, linking to these strong domains, could get them to rank for the scam phrase.

• Wikis - It seems that most industries and niches have their own wiki's. Our client had a page in a niche wiki, so we simply added the word 'scam' into the wiki in a natural way. Doing this, plus a few links, helped it rank for the scam phrase.

• Blog Posts - There were a number of positive blog posts about the company already online. The problem was, as I mentioned previously, that the comment sections of many of them were overrun with very negative comments (we could tell most of the comments were anonymous and contained inaccurate and fake information, likely from competitors). So, we chose to only promote blog posts that had disabled comments. Even if a blog post had no comments, we didn't use it if comments were open because they could always turn negative.

• Youtube - The client had created a few Youtube videos disputing the mis-information being spread about their business. Since YouTube allows for full content moderation, we found videos to be a great source of positive content that can be controlled.

New Content

• Content on the client's website - When the client originally tried to tackle this problem themselves, they had created a few posts on their blog that were optimized for the brand name + scam keyword. Since an official brand site is the most likely site to rank for any query containing the brand name, this was a smart move.

• Posts on sites we own - We have a fairly large number of blogs that we run as part of our business. Some of these blogs focus on the same industry as the client, so we simply created posts optimized for the scam keyword. Since these domains are aged and trusted, we knew it wasn't going to be too difficult to get them to rank.

• Article Directories - Squidoo, HubPages, eZineArticles, Buzzle, InfoMarketers, Go Articles, and many more - We have nice, old accounts on many sites like these, so we added new articles optimized for our term to them.

• Mini Blogs - We setup a number of mini-blogs on WordPress, Blogger, Posterous, Tumblr, and a few other WordPress MU sites we identified that we felt we'd be able to create a blog on that could rank.

• New Sites We Created -We bought the .com, .net, and .org versions of the exact match domains for the search phrase (including the word 'scam', eg. brandnamescam.com). We also bought hyphenated versions of the domain as well. We then setup mini-sites on different c-class IP addresses.

Link Building

After we had our content targets identified and/or created, we started the link building process. One thing I absolutely loved about getting some of these articles ranked was that it took almost no work to get something on page 1. Some of the positive pre-existing articles that we wanted to get on page 1 were on sites like the New York Post, so it basically took 2 lower-quality links with the exact anchor text 'brand name scam' to get it on page 1. It made me (briefly) dream about how easy a job it must be to do SEO for a site like The Wall Street Journal; you can practically rank #1 for any low-competition search term you want!

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