Search engine optimization is often seen as a good way to avoid spending
money on advertising by attaining high rankings in the organic search
engine results. Not only is this not the true purpose of search engine optimization, it can, in fact, be a dangerous way to conduct business.
Search engine optimization should never be the sole means of marketing
any business, because search engine algorithms are in constant flux, and
any one of (on average) daily changes can impact a website's ranking
negatively, to a point where the entire business can be put in jeopardy.
So organic rankings should never be the sole source of traffic for any
website that is being run as a business. With that said, search engine
optimization can contribute greatly to almost any online marketing
campaign.
As mentioned above, search engine optimization is not suitable for those who are looking to save money by getting away from other forms of online marketing. SEO is a long-term process, especially if it is to contribute in a tangible fashion to the bottom line of an online marketing effort. It is a mid- to long-term solution which does require a significant investment of time and treasure in order to bear fruit. So if you have just started an online business (or one that has an online component) and are looking a way to jumpstart your website traffic, search engine optimization is not for you. Instead of going into cumbersome paragraphs with unnecessarily detailed examples of for whom SEO is suitable, we have created the below table to let people shopping for search engine optimization services know if they are staring into a money pit
As mentioned above, search engine optimization is not suitable for those who are looking to save money by getting away from other forms of online marketing. SEO is a long-term process, especially if it is to contribute in a tangible fashion to the bottom line of an online marketing effort. It is a mid- to long-term solution which does require a significant investment of time and treasure in order to bear fruit. So if you have just started an online business (or one that has an online component) and are looking a way to jumpstart your website traffic, search engine optimization is not for you. Instead of going into cumbersome paragraphs with unnecessarily detailed examples of for whom SEO is suitable, we have created the below table to let people shopping for search engine optimization services know if they are staring into a money pit