How to Improve Your Site's Crawl Efficiency

It’s a common knowledge that nowadays users don’t only search for trusted sources of information but also for fresh content. That’s why the last couple of years, the Search engines have been working on how to speed up their indexing process. Few months ago, Google has announced the completion of their new indexing system called Caffeine which promises fresher results and faster indexation.

The truth is that comparing to the past, the indexing process has became much faster. Nevertheless lots of webmasters still face indexing problems either when they launch a new website or when they add new pages. In this article we will discuss 5 simple SEO techniques that can help you speed up the indexation of your website.

1. Add links on high traffic websites

The best thing you can do in such situations is to increase the number of links that point to your homepage or to the page that you want to index. The number of incoming links and the PageRank of the domain, affect directly both the total number of indexed pages of the website and the speed of indexation.

As a result by adding links from high traffic websites you can reduce the indexing time. This is because the more links a page receives, the greater the probabilities are to be indexed. So if you face indexing problems make sure you add your link in your blog, post a thread in a relevant forum, write press releases or articles that contain the link and submit them to several websites. Additionally social media can be handy tools in such situation, despite the fact that in most of the cases their links are nofollowed. Have in mind that even if the major search engines claim that they do not follow the nofollowed links, experiments have shown that not only they do follow them but also that they index the pages faster (Note that the fact that they follow them does not mean that they pass any link juice to them).

2. Use XML and HTML sitemaps

Theoretically Search Engines are able to extract the links of a page and follow them without needing your help. Nevertheless it is highly recommended to use XML or HTML sitemaps since it is proven that they can help the indexation process. After creating the XML sitemaps make sure you submit them to the Webmaster Consoles of the various search engines and include them in robots.txt. So make sure you keep your sitemaps up-to-date and resubmit them when you have major changes in your website.

Example:  

https://www.utechproducts.com/sitemap.xml

https://www.utechproducts.com/sitemaps/categories.xml
https://www.utechproducts.com/sitemaps/products1.xml

3. Work on your Link Structure

As we saw in previous articles, link structure is extremely important for SEO because it can affect your rankings, the PageRank distribution and the indexation. Thus if you face indexing problems check your link structure and ensure that the not-indexed pages are linked properly from webpages that are as close as possible to the root (homepage). Also make sure that your site does not have duplicate content problems that could affect both the number of pages that get indexed and the average crawl period.

A good method to achieve the faster indexation of a new page is to add a link directly from your homepage. Finally if you want to increase the number of indexed pages, make sure you have a tree-like link structure in your website and that your important pages are no more than 3 clicks away from the home page (Three-click rule).

4. Change the crawl rate

Another way to decrease the indexing time in Google is to change the crawl rate from the Google Webmaster Tools Console. Setting the crawl rate to “faster” will allow Googlebot to crawl more pages but unfortunately it will also increase the generated traffic on your server. Of course since the maximum allowed crawl rate that you can set is roughly 1 request every 3-4 seconds (actually 0.5 requests per second + 2 seconds pause between requests), this should not cause serious problems for your server.

5. Use the available tools

The major search engines provide various tools that can help you manage your website. Bing provides you with the Bing Toolbox, Google supports the Google Webmaster Tools and Yahoo offers the Yahoo Site Explorer. In all the above consoles you can manage the indexation settings of your website and your submitted sitemaps. Make sure that you use all of them and that you regularly monitor your websites for warnings and errors. Also resubmit or ping search engine sitemap services when you make a significant amount of changes on your website. A good tool that can help you speed up this pinging process is the Site Submitter, nevertheless it is highly recommended that you use also the official tools of every search engine.

If you follow all the above tips and you still face indexing problems then you should check whether your website is banned from the search engines, if it is developed with search engine friendly techniques, whether you have enough domain authority to index the particular amount of pages or if you have made a serious SEO mistake (for example block the search engines by using robots.txt or meta-robots etc). A good way to detect such mistakes is to use the Web SEO Analysis tool which provides detailed diagnostics.  Finally most of the major search engines have special groups and forums where you can seek for help, so make sure you visit them and post your questions.

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Important SEO Tips for Your Website

To optimize your whole site for search engines, you’ll need to follow these basic tips:

1. Make the website about one thing.

It can be about other stuff, too, but choose one primary topic that is most essential to your message.
This step is important, so you may want to do a little keyword research before choosing a topic.

2. Mention keywords where they matter most.

Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.

If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack (which I use).

3. Link to internal pages on your site.

A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.

4. Use a permalink structure that includes keywords.

Some sites have “ugly” permalink structures that use numbers to identify pages.

Don’t do this. It’s bad for SEO and just doesn’t look good.

Use a URL structure that includes text, and make sure you include keywords in your URLs.
So instead of having a page’s URL be this:

    https://yoursite.com/?p=12

It should look more like this:

    https://yoursite.com/coolpage/

5. Remove anything that slows down your website.

Page load times are important, so get rid of any non-essentials that bog down your website.

These may including music players, large images, flash graphics, and unnecessary plugins.

6. Use keywords in your images.

Include words that reflect your site topic in the image title, description, and alt attributes.

Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of d1234.jpg).

7. Link to other websites with relevant content.

You can do this by including a blogroll, link list, or resources page on your website.

Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.

8. Update your website frequently.

Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.

9. Make sure your website is indexed in search engines.

A lot of search engines will automatically find and index your content, but don’t count on it.

You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can add them directly, if they’re not.)

10. Have other websites link to you.

This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works).

My counsel is to spend the time you would trying to convince somebody to link to you on just writing great content. And, start guest posting on other blogs.

Regardless of what you do, know that inbound links are essential to SEO.

11. Stop changing your domain name.

The age of your URL is a factor in your site’s search ranking, so be patient.

If you’re launching a new blog every six months, you’ll never see your site get the value it deserves.

12. Write like a human.

None of the above matters if you create content that sounds like a robot wrote it.

Write great stuff, follow the steps above, have patience, and you’ll see results.

I realize that many of you have already started blogging, but many of these tips can be applied retroactively. And once if you done this, you can start writing regular content. For more about writing SEO pages, read the next article in this series: The Idiot-Proof Basics to Writing SEO Pages.

If you’re curious as to how well your site is performing on search engines, you can use a free website SEO tool like Website Grader.

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21 Actionable SEO Techniques That Work GREAT in 2018

The best part?

All of these proven strategies are working GREAT in 2018.

Let’s do this!

And here are the tactics you’ll learn about in this post.

    1. Optimize Your Site for Google RankBrain
    2. Discover Untapped Keywords on Reddit
    3. Update, Upgrade and Republish Old Blog Posts (This Increased My Traffic by 111.37%)
    4. Copy Adwords Ads to Make Killer Title and Description Tags
    5. Find Broken Link Building Opportunities on Wikipedia
    6. Steal Your Competitors Best Keywords
    7. Optimize Your Content to Maximize “Shareability”
    8. Link Out to Authority Sites
    9. Send Link Juice to Pages Sitting on Page 2 or 3
    10. Add This One Word to Your Outreach Email…and Increase Your Response Rate by 45%
    11. Write Mini Blog Posts for YouTube Descriptions
    12. Reverse Engineer the Results on Page 6
    13. Embed Long Tail Keywords In Title Tags
    14. Hack Wikipedia for Keyword and Topic Ideas
    15. Use “Best of” Lists to Find Awesome Link Building Opportunities
    16. Publish Content With At Least 1,800 Words
    17. Remember the “First Link Priority Rule”
    18. Create Your Own Keywords
    19. Find Undiscovered Keywords With This “Underground” SEO Tool
    20. Find Niche-Specific Link Building Opportunities Using Flippa
    21. Use The Google Search Console to Get More (Targeted) Traffic

    BONUS #1: Get More Traffic (And White Hat Links) With “The Upside Down Guest Post”
    BONUS #2: Learn SEO Quickly With This Step-By-Step Beginners Guide
    BONUS #3: Use Expert Roundups to Generate Links and Social Shares on Autopilot

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How Voice Search Will Impact SEO in 2018

Did you know that 20% of queries on Google’s mobile app and Android devices are voice searches, as revealed by Google CEO Sundar Pichai at the May 2017 Google I/O keynote address?

The advent of personal assistant apps like Siri, Google Now, and Cortana has made it a lot easier for smartphone users to perform voice search and get accurate answers to their queries.

Voice Search vs. Text Search

The underlying difference between voice search and text search is the accuracy of the results that gets delivered to the person entering the search query. A voice search takes the guesswork out of searching as the search intent is quite clear from the user and as a result the search engine presents the most accurate results. So instead of getting several unrelated links in response to a text-based search, the user will get the most relevant responses in reply to the query.

For instance, an internet user who wants to know about Apple CEO Tim Cook through a text-based search is more likely to key in the name itself as the search query whereas users performing voice search tend to be more specific and will say “Who is Tim Cook?” or something on these lines and will get accurate results in a matter of seconds.

Impact of Voice Search on SEO

As per Mary Meeker,  voice and image searches are likely to contribute at least half of all searches by 2020.  It is therefore in the interest of websites to adapt to this seismic shift that one can expect from text search to voice search in the coming years.

Voice Search Optimization Tips

Whether you are optimizing your web content for Google Voice Search or any other popular search engine, there are some basics that will have to be kept in mind and these include:

Consider Micro-Moments

Efforts towards Voice Search Optimization will have to revolve around the micro-moments around which an online user typically tends to execute a search query. Following are four new micro moments that every marketer must know.

Add a FAQ Page

If you haven’t already, then you must add FAQs on your website to address common questions your target audience might have.

Online searches can be broadly categorized into the following three types:

• Navigational – These are search queries through which a user can navigate to a specific website.
• Informational – A query will be dubbed as informational when a user is requesting for specific information.
• Transactional – Any query that leads to specific actions such as ticket booking or completing an online payment.

By addressing the What, Where, When, Why, and How in your FAQs around these three search types can help you serve the most accurate information for someone using voice search for PC or through a voice search app.

Incorporate Longtail Keywords

The fact that voice searches are centered around natural language, the queries posed to search engines are getting longer. Any good digital marketing agency will stress upon the importance of optimizing the website through the inclusion of such longtail keywords.

Use Microdata to Optimize for Local SEO

Voice-based search queries are coming across as a boon for businesses that rely on local search traffic. Over half of U.S. teens and 41% of U.S. adults are using voice search daily as per Northstar Research. Another fact is that large number of voice searches are around navigational queries such as finding nearby/local businesses. It is therefore important to structure your content to address this rise in local search queries. E.g. While optimizing your web content, you must make it a point to include all business locations, nearby attractions, landmarks, phone numbers, store hours, etc.

The Hummingbird Update

Google’s 2013 Hummingbird update was a breakthrough in the way in which Google responded to queries typed or spoken on its interface. This update was all about understanding intent around conversational search queries. To know more, read this blog on the Hummingbird algorithm.

Optimize for Natural Language

Conversational questions posed to virtual personal assistants is on the rise as can be verified from the Mary Meeker trends report that states nearly 70% of requests on Google Assistant are in Natural/Conversational Languages. A conversational question that one puts to a smartphone personal assistant therefore tends to be more specific in nature.

Improve your Website Speed

The fact that most searches happen from people on the go makes it important to ensure your website renders well and quickly. Do a page load test to see if your website is loading fast across all browsers and devices.

Conclusion

Google recently added 8 additional Indian languages in voice search and rightly so! The next wave of internet adoption will come from Indian regional language internet users which is expected to grow at a CAGR of 18% to reach 536 million by 2021 in comparison to the English internet user base growing at 3% to reach 199 million, as per an April 2017 Google-KPMG study.

You need a search engine optimization and digital marketing agency that is always on top of such updates in a proactive but not reactive manner. From online reputation management to app store optimization and a lot more, at Techmagnate we have scaled every peak there is in the digital ecosystem and have proven credentials to deliver the best digital solutions for your business.

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SEO Keyword Research Strategy Tactics for Doing It Rightly

Modern SEO Keyword Research – You have got your business website but not gaining rank, right? This might be due to use of wrong set of keywords in your content. With each update to Google’s algorithm, tactics applied to research SEO keyword become out-of-date.

In that case, despite you put in practice dedicated SEO strategies, you will be unable to see any results due to misconceptions related to Modern SEO keyword research.

Thus, the mystery about how search engines choose the sites of high rankings become a big question mark for marketing experts, developers and small business owners like you. The simplest way to overcome the issue is to practice more modern keyword research strategy.

In this blog, we have come up with a few essential tips that push you on the right track.

Long tail & Generic keywords

Long Tail keyword: It refers to a set of three or more words. A quick example is: How to write quality content?

Generic keyword: It consists of short and generic keywords.For example:‘Writing tips’.

Major point is that short keywords are much more competitive when compared with long keywords. A large number of websites target short keyword like ‘writing tips’. It makes this keyword hard to rank for that term. –

On the other hand, long tail keywords are less competitive. But, they are less probable to be searched for in search engines. To pick the more accurate, relevant and effective long-keywords, it is good to understand your target audience first.

Modern SEO Keyword Research strategists keep a balance of generic and long tail keywords.

Don’t Misplace Keywords

Stay focused on what consumers are looking for. Maybe, you lose sight of the proper research when you are determined to plan for SEO strategies. You need to be more attentive, and determine what is more important than anything else. It is the part of you SEO strategy. Don’t ignore it.

Get insights into what consumers are looking for and tailor your content around the core needs of your target audience. Plan an SEO strategy accordingly. This is how you will be able to develop relevant content that your customers want to read.

Consequently, your content will rank higher in search engines. If you are not able to imagine users are typing your keywords, try to make a new set of keywords. But keep in mind to create a content that can linger around audience’s core needs and interests.

Cut Short Your List

It’s a natural tendency of consumers to search for the same item using many keywords. Get the benefits by narrowing down your current list. If you cannot judge what to remove from the list, assess your keywords quantitatively.

There a couple of tools available online to do this like Google Trends and Google AdWords Keyword Planner. Remove those keywords that have a low volume in comparison to the rest of your list. It’s strongly recommended to modify your keyword list a few times a year to meet the search engine trends. You will not need to delete something, but find that some words have gone off the style.

Individual Keywords

Google is great because it always aims at mending every pitfall in its search algorithm. Individual keywords always remain the hard-core of black-hat SEO tactics. Give the reason that systematic search is becoming more sophisticated; the power of individual keywords will continue to diminish. Every time Google performs, it does better than ever. So, black-hat SEO tactics will become less relevant over time.

Bottom line
It is a must to reconsider your keyword research every couple of months. Try to pick new long set of keywords; remove one which has low search volume.

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Article Marketing For Your Business and Blog Backlinks

Numerous Secrets For Article Marketing and advertising

Let’s suggest you started up your own company. In order to for the company to succeed as opposed to fail is for you to promote it. You'll be able to do this by paying for advertisements or get the very same attention for totally free via Article marketing and advertising. If you're running a blog you can get free backlinks with article marketing. To assist you how to began, here are three secrets. 

1. Very first, you should come up having a catchy title to promote your enterprise. Ever heard the line, “Curiosity killed the cat”, in this case nobody is going to obtain hurt. But could you just envision what would take place if men and women would like to know a lot more about the post just by reading the title? It would also be beneficial in case you use key phrases so individuals who sort it's going to see your post. At the exact same time, it is possible to mention the positive aspects of what reading your articles can do for them.

2. Second, make certain that your write-up is nicely organized. As opposed to just writing your post paragraph by paragraph, maximize the use bullets or numbers to tension crucial points. This can make their reading encounter a memorable 1 due to the fact they're able to bear in mind it.

3. Third, your articles need to be informative and not just impress the reader. You are able to do so by employing basic words as opposed to employing massive ones by putting this in a way that the average individual can realize. You might have had an encounter at the hospital where the physician told you of your condition employing some medical term that sounds severe but in English merely indicates you've a stomach ache.

When you finish writing the post, read it over and see in the event you realize it. Greater however, give this to an individual and see what they say. If you can find some concerns, edit it due to the fact though you might be an professional in this matter, your readers might not along with the reason why they desire to read it's to understand far more about what you must provide.

Do not forget to check on your post to see if there is certainly anything new you'd like to add. This is where selection comes in as you can find diverse techniques of stressing a point when the bottom line is which you want folks to pay a visit to your internet site.

You'll be able to get new info by joining and posting in on the internet forums and blogs. Some even put snippets in their articles. You must add some thing every day and do not forget to put a link to your web site.

4. Lastly, each and every post has an post summary. Most web sites demand this so in just three or five sentences, get down to it and say what your write-up is all about and why need to they invest their time reading the whole factor. In the event you do not put any effort here, you might have already lost the chance to create it look fascinating for the reader to learn much more.

Promoting your web site thought post advertising is extremely simple. Building Backlinks is simple. You just need to follow the 4 secrets mentioned and then use this to your benefit. Once more, you'll need to have a catchy title, ensure it truly is nicely organized and informative so individuals will likely be encouraged to pay a visit to your internet site.

If performed effectively, you'll undoubtedly get much more visitors which is what this type of advertising is all about.

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About the Google SERP Snippet Optimization Tool

The main purpose of the SERP Snippet Optimization Tool is to allow webmasters and content publishers to strategically construct page titles and meta description tags that will result in aesthetically-pleasing or eye-catching listings in Google's organic search results. Using this tool, you can optimize the content of your titles and snippets to maximize your click-through rate (CTR) from Google. In other words, you can increase your organic search engine traffic for a specific keyword...even if you can't improve your rankings. This tactic can be especially useful in situations where you know you'll probably never outrank the sites above yours (e.g. a very strong competitor, a Wikipedia page, a government website, etc.) for certain keywords. In those scenarios, your best option is to make your site's listing stand out from the rest and look as inviting as possible.
Parts of a Google Snippet

Here is a brief explanation of the various elements that can be found in a typical Google Web Search result.

Title

• Google shows up to 70 characters (including spaces) of a page's title in its search results.
• If a page title exceeds 70 characters, Google will show as many whole words as it can, and the rest are replaced with an ellipsis (...).

Snippet (Meta Description)

• Google shows up to 156 characters (including spaces) of a page's meta description tag.
• If a page's meta description tag exceeds 156 characters, Google will show as many whole words as it can, and the rest are replaced with an ellipsis (...).
• If the web page includes a published-on date, Google may include that date as part of the snippet. In these cases, the date counts as part of the 156 characters.
• To make sure your web page's snippet can fit a published-on date and the entire meta description (without getting cut off by the ellipsis), keep your meta description tag shorter than 139 characters (or 140 characters, if the published-on date is from a single-digit day of the month).

Rich Snippet

• Google shows rich snippet text for some types of pages and data, for example: reviews, people, businesses, and events.
• For information about rich snippets and microformats, see Google's help page on rich snippets.

URL

• For sites with a clear information hierarchy, Google may show breadcrumb links in the search results.
• This snippet tool does not currently support any advanced URL features. These may be added in future releases.

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For Whom Is SEO Suitable?

Search engine optimization is often seen as a good way to avoid spending money on advertising by attaining high rankings in the organic search engine results. Not only is this not the true purpose of search engine optimization, it can, in fact, be a dangerous way to conduct business.

Search engine optimization should never be the sole means of marketing any business, because search engine algorithms are in constant flux, and any one of (on average) daily changes can impact a website's ranking negatively, to a point where the entire business can be put in jeopardy. So organic rankings should never be the sole source of traffic for any website that is being run as a business. With that said, search engine optimization can contribute greatly to almost any online marketing campaign.

As mentioned above, search engine optimization is not suitable for those who are looking to save money by getting away from other forms of online marketing. SEO is a long-term process, especially if it is to contribute in a tangible fashion to the bottom line of an online marketing effort. It is a mid- to long-term solution which does require a significant investment of time and treasure in order to bear fruit. So if you have just started an online business (or one that has an online component) and are looking a way to jumpstart your website traffic, search engine optimization is not for you. Instead of going into cumbersome paragraphs with unnecessarily detailed examples of for whom SEO is suitable, we have created the below table to let people shopping for search engine optimization services know if they are staring into a money pit

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SMART goals for SEO

How can you set and achieve aggressive yet realistic SEO goals in 2018? 

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals.

SMART goals

SMART goals set out a series of criteria that can be used for setting marketing objectives. This is all wrapped up in the clever mnemonic acronym — Specific, Measurable, Achievable, Realistic and Timelined — which makes SMART goals so easy to remember.

S — Specific

Specific objectives are crucial to success in any marketing campaign. We need to know what a goal or conversion is for your website and how this relates to the broader business objectives. It is easy to think, “We want to rank #1 for various search terms,” but that’s just a detail. What we really want is more exposure, more visits and more leads or sales.
It’s essential to ensure that our goals are crystal-clear and connected to our business objectives so that everyone from the boardroom to the marketing department understands what success looks like.

M — Measurable

The promise of digital marketing is that everything can be measured. But simply installing analytics is rarely enough. We have to be specific regarding our SEO goals so we can ensure we know how to measure these goals and then how to illustrate that improvements in SEO metrics are clearly correlating with improved business results. As an example: a 50 percent rise in organic traffic resulted in a 50 percent rise in conversions from organic traffic.

There are many business and SEO KPIs we can track here, but here are a few to consider:

SEO metrics

• Rank for main converting keywords (local/organic).
• Rank for secondary benchmark keywords (local/organic).
• Citation Flow.
• Trust Flow.
• Trust & Citation Balance.

Link-building metrics

• Total links built.
• Number of links from authority sites.
• Number of links from relevant sites.

Real-world metrics

• Increase in organic traffic.
• Increase in number of pages on the site that generate traffic.
• Increase in non-branded search traffic.
• Percentage increase in organic conversions.
• Organic Impressions (Search Console).

A — Achievable

This is a big one with regard to planning. We want to set aggressive goals so we aim high (maybe our chance of hitting the goal is 50 percent), but we don’t want to set our goals too high such that they are simply unattainable.
Key areas to consider here are:

• SEO feasibility: Can you target the keywords you are going after?
• Situation: Are you in the same league as the big players on the first page?
• Resources: Do you have the resources to hit these goals?

Developing SMART goals will often be an iterative process as we consider what we want and what is achievable in our campaign window with our available resources.

R — Realistic

Setting realistic SEO goals requires a solid understanding of the search results for the search terms you are targeting. If you are a national business and results for the keywords you are targeting show only local business results, then ranking in the top three may be an uphill battle. However, you may be able to generate first-page visibility with really well thought out location pages.

Realistic has to take the following into consideration:

• Can this be done?
• Do we have enough resources to do this?

So, you may decide that you can achieve your objective, but your goals for 2018 are to move you 80 percent of the way toward the finish line.

Realistic vs. achievable is an important distinction, as it plays into the short- and long-term nature of SEO as a marketing tactic. You may have to invest for 12 months to reach your goal, so ROI during this period may be low, and you have to factor this into your budgets when lining SEO up against more instant forms of marketing like PPC.

Note: “R” can also stand for “relevant” when considering SEO goals. It’s important to ensure that the keywords or traffic we are targeting are relevant to the products or services we provide. If we increase rankings and traffic without seeing an improvement in conversions, odds are the traffic is not relevant enough.

T — Timelined

Time is hugely important when setting SEO goals, as SEO will often take far longer than other forms of online marketing. PPC delivers visibility and traffic instantly. And no objective can ever fail if it is not timed. So we have to be realistic about what can be achieved in a given time period.
It is not always easy to determine how long SEO will take or cost, yet we must do all we can to estimate timelines and use our KPIs to track progress toward the goal.

Using SMART goals for SEO

At Bowler Hat, the SEO agency I run in the UK, a good number of inquiries will simply state that they want to rank #1 for a given keyword (or set of keywords). This is not a SMART goal. SMART goals need to state why that goal will help achieve the business and marketing objectives.
SMART goals don’t have to be complicated and will look more like:
“We want to achieve leads from organic search by 50% over 12 months. We will do this by moving our target keywords from the bottom of page 1 to the top half of page 1.”

• Specific — We want to increase leads from organic search by 50 percent.
• Measurable — Easily measurable through rankings, organic traffic and results.
• Achievable — Rankings can always be improved, so this is achievable.
• Realistic — This is an improvement to an existing lead source.
• Timeline — 12 months gives us a deadline.

This approach also allows you to conduct a simple situation analysis and identify if elements of your digital marketing toolbox are not up to the job. Maybe you are lacking in content assets for your SEO campaigns, or your website SEO is just not dialed in. Whatever the issue, setting SMART goals will help you identify problems and sharpen up your SEO and digital marketing in 2018 and beyond.

SEO SMARTer, not harder

In the rush to go digital, it is all too easy to forget to get the foundation of your marketing dialed in. Tools like the 4 Ps, SWOT Analysis and SMART goals can ensure your SEO is strategic to maximize results.

Source:  https://searchengineland.com/smart-goals-seo-288724

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Local SEO Should Be Your Top Priority

This trend is only going stronger over the years. According to Entrepreneur.com, local SEO is likely to gain solid grounds in the coming days. As a marketer, you have to let Google know where you are located and what you are offering so that your chances of showing up on pages, especially in front of the relevant audience, increase. It is must to have your local pages which will include the name of your business, address etc. with Google, Yahoo and Bing.

Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent.  So, ensure of having location specific keywords and personalize content basis your target audiences’ location to stay ahead in the game. Check out some stats to know the benefits of ranking in local search results.

• Local searches lead 50% of mobile visitors to visit stores within a day. (Source: Searchengineland.com)
• More than 60% consumers have used local information in ads. (Source: Business2community.com)
• 50% mobile searches are conducted in hopes of finding local results. (Source: Business2community.com)

Your listing in the local pages can increase consumer engagement with your business and your ranking. For instance, check out this example of three hospitals. The one that has the highest number of reviews ranks the highest.

2017 Update: Even though there are changes in how to do effective Local SEO, its importance hasn’t diminished – especially for small brick-to-brick businesses.

To conclude, you must brace yourself in expanding your presence on social media, instilling videos of your business in your content so that you get Page 1 ranking in Google. A good ranking ultimately helps you build strong influence and enhance your brand name amongst your audience.  So, don’t miss out on any latest update by Google and trends in search rankings to shine out in the crowd. The better SEO strategies you have, the more benefits you will have.

So, concentrate on creating fresh and quality content that you can and promote it across all social media channels such as Facebook, Twitter, LinkedIn, etc. By just doing this, you will find that your search rankings have improved tremendously. The next step would be to sustain the rank by posting fresh and unique content and videos regularly.

Though trends keep on changing, these 7 SEO trends still dominate the scene in 2017. While some of them will become extinct like the dinosaur, some will evolve and outlast the rest. Nevertheless, we’re sure by embracing these trends, you’ll be able to spearhead the market.

Did we miss out anything important? Please leave your comments and let us know.

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7 Advanced SEO Techniques to Double Search Traffic

1. Research cum experimentation: Google updates its algorithms constantly and it is important to keep a track of the news. On the whole, every day nearly 3.5 billion searches are conducted on Google and since so many people use it, one has to do research to sell products and services.
2. Practice is essential: One must practice to keep updated about latest happening on Google and to improve upon one’s SEO techniques.
3. Try for more visibility: Once one’s website starts ranking first on Google page then one will get more visibility which would mean more traffic and more conversions leading to more revenue.
   
4. The effort for page one on Google: It is important to try for page one ranking on Google to get positive results. The optimization of the content must be highly professionalized to make it to the front page. It is to tap as many viewers as possible to get the clients’ appreciation. It means sincere and dedicated hard work for the SEO.
5. Auditing of one’s work: It is important to evaluate one’s work to improve upon it. One must observe the results whether they meet up to the expectation. If not then it is advisable to read more books, or other SEO experts or do research to find better ways of optimization.
6. Keyword stuffing is important: It is important to put in appropriate keywords as they play a major role in placing the post on Google page one. One has to do research for appropriate keywords and also place them appropriately.
7. Creation of SEO optimized landing pages: This can improve one’s lead generation and sales. One must create more landing pages in order to have more openings for incoming traffic. Whatever said and done finally what matters is traffic. The more readers an SEO can attract, the better his or her professionalism is considered.

Conclusion

These are few of the advanced SEO techniques that will enable an SEO to perform well. SEOs are an integral part of website business and are the backbone of it. The SEO has a major responsibility to ensure that the client is happy with his or her promotional work. The client is always eager that his or her product must be promoted well and must fetch good revenue.

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Senior SEO Specialist - SEO Freelancer 08553452211

Professional Summary:

 
Total Years of Experience: 4+ years
Location:Bangalore,India

  

Summary

 

I am Siva, working as a Senior SEO Specialist having 4+ year in SEO, SMO,SEM, Digital Marketing, website Analysis, Competitor Analysis, Website administration, Keywords analysis of web based enterprise applications in SEO industry. Good communication and interpersonal skills.

• On -Page Optimization: Webmaster account set up, Google web analytics analyzing , Google Ad words Keyword Research, Title & Meta Optimization, Creating sitemaps of XML / HTML, Submitting Sites to Google & Yahoo Webmasters.

• Off Page Optimization Activities: Directory Submission, Article Submission, Classified Submission, Forum posting, Press Release Submission, Blog Creation & Commenting, and Social Bookmaking, Search Engine Submissions, Product Submission, Link Exchange, RSS Submissions.

• SMO: Create social accounts on facebook, twitter. Linked in, Digg, Delicious, Stumble upon, (Squidoo & Tumblr, hub pages) Company accounts introduce about business Make friends & sharing links improve business.

• Experience in Competitor Research, Initial Analysis Research for the website.

• Good experience in Keyword Research and Analysis for getting targeted visitors.

• Experience in planning and implementing the effective link building methods to increase the visibility of website and improve the keyword ranking position on SERP.

• Good experience in analysis the website and make the changes as per the Search Engine Algorithms for SEO improvement.

• Analytic Report: I am checking daily traffic report and generated leads and maintain the whole report of traffic and leads.

• Manage regular ranking reports and traffic reports for the projects. And also to develop and implement analytics coding for purpose of traffic tracking on main projects.

• Analyze the daily work reports of team work. And also I am responsible to develop new marketing strategies and keep on discussing with the team about the new trends in SEO.

Company: CapriCoast Home Solutions

Role:  Senior SEO Specialist

Duration: Jan-2017 to Present

Responsibilities Undertaken :

• Search Engine Optimization (SEO), PPC, SEO Analytics, Link Popularity, Internet Marketing, Affiliate marketing and More.

• Identify High, Medium, Low conversion Keywords and calculate their proximity, prominence and Density.

• Traffic Analysis, Create monthly search engine visibility and ranking reports.

• Monitor overall SEO program success with regard to keyword ranking, indexed pages, back links etc.

• Clearly communicate progress updates to clients and provide answers to any questions related to their SEO campaign.

• Experience in on page optimization which includes site analysis, competitor analysis, keyword research, keyword density, META tags preparation, content optimization etc.

• Experience in off page optimization which includes search engine submission, directory submission, free classifieds and blogs posting, link building etc.

• Website Information tool worked Moz & Similar Web

• Maintain knowledge of current SEO practices to develop and recommend new SEO strategies.

 

Company: Regalix India Pvt Ltd

 Role:  SEO Executive

Duration: Sep 2015 - Oct 2016 

Responsibilities Undertaken :

• Create long term and short-term SEO and SMO strategies

• Initial website analysis and competitor analysis, monitoring the website traffic using Google Analytics

• Monitoring the site issues using Google Webmaster Tools, Strategies the off page SEO depending on the change in rankings

• Researching the best keywords using SEO tools as Word Tracker, Google Adwords and keyword Discovery etc., with less competition and high search volume for high Ranking of website

• Keyword Analysis: That I am using Stat counter, and Google Analytics for better results, from where visitors are coming to our site and why they are going back and how we can stay them at our site.

• On-Page Optimization: Meta Tagging and Content optimization.

• Off Page Optimization: Directory Submission, Article submission, Blog Submission, Forum Submission, Link Exchange, Social Networking, Social Bookmarking, Classified Ad Posting, Press Releases, Google Group Discussion.

• Creating monthly SEO reports & preparing ranking reports

Company: Zinavo Technologies

Role:  SEO Analyst

Duration: Jun-2013 to Aug-2015

Responsibilities Undertaken :

• Website analysis and Research.
• Competitor analysis
• Determine Keyword Density
• Set up Keyword phrases for the specific page.
• Keyword Addition on web pages
• Organization of Navigation Structure
• Sitemap Generation in XML Format
• Image & Video Sitemap
• Search engine and Niche directory submissions
• Article submissions, Press releases, Blogs.
• Social Media Optimization (Bookmarking, Networking, Classifieds etc).
• Link Building
• Dynamic Page optimization
• Error page finding and creations
• Image Optimization
• Analyze and apply Google website optimizer, webmaster central, local search,
• Google Local Business Listing
• Google Ad words and Ad sense
• Google Analytics, webmaster Tag manager Setup
• Proficient in learning and handling Latest Technologies shortly

Certifications:

 

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