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Showing posts with label Advanced SEO Techniques. Show all posts
Showing posts with label Advanced SEO Techniques. Show all posts

Friday 27 April 2018

Important SEO Tips for Your Website

Posted by Siva on 05:01 with 2 comments
To optimize your whole site for search engines, you’ll need to follow these basic tips:

1. Make the website about one thing.

It can be about other stuff, too, but choose one primary topic that is most essential to your message.
This step is important, so you may want to do a little keyword research before choosing a topic.

2. Mention keywords where they matter most.

Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.

If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack (which I use).

3. Link to internal pages on your site.

A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.
4. Use a permalink structure that includes keywords.

Some sites have “ugly” permalink structures that use numbers to identify pages.

Don’t do this. It’s bad for SEO and just doesn’t look good.

Use a URL structure that includes text, and make sure you include keywords in your URLs.
So instead of having a page’s URL be this:

    https://yoursite.com/?p=12

It should look more like this:

    https://yoursite.com/coolpage/

5. Remove anything that slows down your website.

Page load times are important, so get rid of any non-essentials that bog down your website.
These may including music players, large images, flash graphics, and unnecessary plugins.

6. Use keywords in your images.

Include words that reflect your site topic in the image title, description, and alt attributes.

Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of d1234.jpg).

7. Link to other websites with relevant content.

You can do this by including a blogroll, link list, or resources page on your website.

Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.

8. Update your website frequently.

Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.

9. Make sure your website is indexed in search engines.

A lot of search engines will automatically find and index your content, but don’t count on it.

You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can add them directly, if they’re not.)

10. Have other websites link to you.

This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works).

My counsel is to spend the time you would trying to convince somebody to link to you on just writing great content. And, start guest posting on other blogs.

Regardless of what you do, know that inbound links are essential to SEO.

11. Stop changing your domain name.

The age of your URL is a factor in your site’s search ranking, so be patient.

If you’re launching a new blog every six months, you’ll never see your site get the value it deserves.

12. Write like a human.

None of the above matters if you create content that sounds like a robot wrote it.

Write great stuff, follow the steps above, have patience, and you’ll see results.

I realize that many of you have already started blogging, but many of these tips can be applied retroactively. And once if you done this, you can start writing regular content. For more about writing SEO pages, read the next article in this series: The Idiot-Proof Basics to Writing SEO Pages.

If you’re curious as to how well your site is performing on search engines, you can use a free website SEO tool like Website Grader.

Monday 19 March 2018

The best part?

All of these proven strategies are working GREAT in 2018.

Let’s do this!

And here are the tactics you’ll learn about in this post.

    1. Optimize Your Site for Google RankBrain
    2. Discover Untapped Keywords on Reddit
    3. Update, Upgrade and Republish Old Blog Posts (This Increased My Traffic by 111.37%)
    4. Copy Adwords Ads to Make Killer Title and Description Tags
    5. Find Broken Link Building Opportunities on Wikipedia
    6. Steal Your Competitors Best Keywords
    7. Optimize Your Content to Maximize “Shareability”
    8. Link Out to Authority Sites
    9. Send Link Juice to Pages Sitting on Page 2 or 3
    10. Add This One Word to Your Outreach Email…and Increase Your Response Rate by 45%
    11. Write Mini Blog Posts for YouTube Descriptions
    12. Reverse Engineer the Results on Page 6
    13. Embed Long Tail Keywords In Title Tags
    14. Hack Wikipedia for Keyword and Topic Ideas
    15. Use “Best of” Lists to Find Awesome Link Building Opportunities
    16. Publish Content With At Least 1,800 Words
    17. Remember the “First Link Priority Rule”
    18. Create Your Own Keywords
    19. Find Undiscovered Keywords With This “Underground” SEO Tool
    20. Find Niche-Specific Link Building Opportunities Using Flippa
    21. Use The Google Search Console to Get More (Targeted) Traffic

    BONUS #1: Get More Traffic (And White Hat Links) With “The Upside Down Guest Post”
    BONUS #2: Learn SEO Quickly With This Step-By-Step Beginners Guide
    BONUS #3: Use Expert Roundups to Generate Links and Social Shares on Autopilot

Wednesday 10 January 2018

For Whom Is SEO Suitable?

Posted by Siva on 02:13 with No comments
Search engine optimization is often seen as a good way to avoid spending money on advertising by attaining high rankings in the organic search engine results. Not only is this not the true purpose of search engine optimization, it can, in fact, be a dangerous way to conduct business.

Search engine optimization should never be the sole means of marketing any business, because search engine algorithms are in constant flux, and any one of (on average) daily changes can impact a website's ranking negatively, to a point where the entire business can be put in jeopardy. So organic rankings should never be the sole source of traffic for any website that is being run as a business. With that said, search engine optimization can contribute greatly to almost any online marketing campaign.

As mentioned above, search engine optimization is not suitable for those who are looking to save money by getting away from other forms of online marketing. SEO is a long-term process, especially if it is to contribute in a tangible fashion to the bottom line of an online marketing effort. It is a mid- to long-term solution which does require a significant investment of time and treasure in order to bear fruit. So if you have just started an online business (or one that has an online component) and are looking a way to jumpstart your website traffic, search engine optimization is not for you. Instead of going into cumbersome paragraphs with unnecessarily detailed examples of for whom SEO is suitable, we have created the below table to let people shopping for search engine optimization services know if they are staring into a money pit

Wednesday 20 December 2017


  1. Research cum experimentation: Google updates its algorithms constantly and it is important to keep a track of the news. On the whole, every day nearly 3.5 billion searches are conducted on Google and since so many people use it, one has to do research to sell products and services.
  2. Practice is essential: One must practice to keep updated about latest happening on Google and to improve upon one’s SEO techniques.
  3. Try for more visibility: Once one’s website starts ranking first on Google page then one will get more visibility which would mean more traffic and more conversions leading to more revenue.
  4. The effort for page one on Google: It is important to try for page one ranking on Google to get positive results. The optimization of the content must be highly professionalized to make it to the front page. It is to tap as many viewers as possible to get the clients’ appreciation. It means sincere and dedicated hard work for the SEO.
  5. Auditing of one’s work: It is important to evaluate one’s work to improve upon it. One must observe the results whether they meet up to the expectation. If not then it is advisable to read more books, or other SEO experts or do research to find better ways of optimization.
  6. Keyword stuffing is important: It is important to put in appropriate keywords as they play a major role in placing the post on Google page one. One has to do research for appropriate keywords and also place them appropriately.
  7. Creation of SEO optimized landing pages: This can improve one’s lead generation and sales. One must create more landing pages in order to have more openings for incoming traffic. Whatever said and done finally what matters is traffic. The more readers an SEO can attract, the better his or her professionalism is considered.
Conclusion
These are few of the advanced SEO techniques that will enable an SEO to perform well. SEOs are an integral part of website business and are the backbone of it. The SEO has a major responsibility to ensure that the client is happy with his or her promotional work. The client is always eager that his or her product must be promoted well and must fetch good revenue.

Monday 19 June 2017

Why Your Site Might Not Get Indexed

Posted by Siva on 02:29 with 9 comments
Typically these kinds of issues are caused by one or more of the following
reasons:

  • Robots.txt - This text file which sits in the root of your website's folder communicates a certain number of guidelines to search engine crawlers. For instance, if your robots.txt file has this line in it; User-agent: * Disallow: / it's basically telling every crawler on the web to take a hike and not index ANY of your site's content.
  • .htaccess - This is an invisible file which also resides in your WWW or public_html folder. You can toggle visibility in most modern text editors and FTP clients. A badly configured htaccess can do nasty stuff like infinite loops, which will never let your site load.
  • Meta Tags - Make sure that the page(s) that's not getting indexed doesn't have these meta tags in the source code: <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
  • Sitemaps- Your sitemap isn't updating for some reason, and you keep feeding the old/broken one in Webmaster Tools. Always check, after you have addressed the issues that were pointed out to you in the webmaster tools dashboard, that you've run a fresh sitemap and re-submit that.
  • URL Parameters - Within the Webmaster Tools there's a section where you can set URL parameters which tells Google what dynamic links you do not want to get indexed. However, this comes with a warning from Google: "Incorrectly configuring parameters can result in pages from your site being dropped from our index, so we don't recommend you use this tool unless necessary."
  • You don't have enough Pagerank - lolwut? Matt Cutts revealed in an interview with Eric Enge that the number of pages Google crawls is roughly proportional to your pagerank.
  • Connectivity or DNS issues - It might happen that for whatever reason Google's spiders cannot reach your server when they try and crawl. Perhaps your host is doing maintenance on their network, or you've just moved your site to a new home, in which case the DNS delegation can stuff up the crawlers access.
  • Inherited issues - You might have registered a domain which had a life before you. I've had a client who got a new domain (or so they thought) and did everything by the book. Wrote good content, nailed the on-page stuff, had a few nice incoming links, but Google refused to index them, even though it accepted their sitemap. After some investigating, it turned out that the domain was used several years before that, and part of a big linkspam farm. We had to file a reconsideration request with Google.
Some other obvious reasons that your site or pages might not get indexed is because they consist of scraped content, are involved with shady linkfarm tactics, or simply add 0 value to the web in Google's opinion (think thin affiliate landing pages for example).

Does anyone have anything to add to this post? I think I've covered most of the indexation problems, but there's always someone smarter in the room.

Tuesday 4 April 2017

SEO – Basic Questions and Answers

Posted by Siva on 04:06 with 7 comments
In this Blog, I focusing the people who want to know about SEO and its basics.

• What is SEO?
The Acronym “SEO” refers to Search Engine Optimization and also refers search Engine Optimizers.
SEO is optimizing the websites make websites search engine friendly, optimizing includes satisfying the SE criteria and improving the websites to get good Search Engine Result Pages for user query.

• Why we go for SEO?
To improving the Quantity and Quality of traffic to a websites naturally from the search engines thats why we going for SEO.

• Define – Search Engines?
Search Engines are nothing but a tool used to find information about any topic which is available on the web.

• Define – Crawler or Spider?
Crawler or Spider is software used by search engines to see what is in web and to index the web pages.

• What are the process involved in search engines to deliver the search result?
Crawling, indexing, processing, calculating relevancy and retrieving.

• Define – crawling, indexing, processing, calculating relevancy, retrieving.
crawling – is the process of to see what is in the web.
Indexing – is the process of identifying the words and phrases that describe the page and assigning the page to particular word.
Processing – is nothing but to compare the search keyword with the indexed pages in the database.
Calculating relevancy – is the process of identifying the most relevant page to keywords from (filtering) the processed WebPages, because in web contains millions of search results available for user search request.
Retrieving – is to displaying the search results to users for their search query.

• What are all the types of SEO?
There are two types of SEO. They are
ON Page SEO.
OFF Page SEO.

• Define – ON Site SEO.
ON site SEO – is optimizing the web pages which makes changes directly on the website for search engine friendly.
OFF site SEO – promoting your website on other websites is called OFF site SEO.

• State some ON site SEO process.
Meta Tag Optimization.
Page title Optimization.
Body content Optimization.
Image optimization and more


• Give some ON Page SEO Factors.
Keyword in URL.
Keyword in Domain Name.
Keyword in Title tag.
Keyword in description Meta tag.
Keyword in Keyword Meta tag.
Control the density of keywords.
Usage of H1, H2, H3.
Keywords in Alt text.
Keywords in Anchor text for internal links.
User Friendly Navigation.

• Give some OFF page, SEO Factors.
Keywords in incoming Links from other sites.
Directory submission.
Book marks by user.
Write article about your site, and submit into Article directories.
Link from Expert sites.

• Define – Keyword Density?
The percentage of keywords that appears on a page is called Keywords Density.
Ex: please refer Keyword Density

• How should be the title tag?
Title tag must be 10 to 60 characters. This should contain main keyword at the beginning of the title.

• How the description will be in Meta tag?
Description must be a short summary about what the page is about, will be less than 200 characters.

• What is keyword density and Individual keyword density?
Keyword density – percentage of all keywords by total words.
Individual keyword – percentage of each keyword by words.

• Types of Links?
There are two types of Links they are
Internal Links
External Links

• What is meant by Internal & External Links?
Internal Links – Links starts from and ends to your website is called internal links.
External Links – Links starts from other site, and ends to your site is called External links.

• What is meant by Inbound and outbound links?
Inbound links – Inbound or incoming links that start form other site and ends to your site.
Outbound Links – Outbound or outgoing links that start from your site and ends to other site.

• White Hat – SEO.
Good and Recommended way of optimization done, for user and search engine is called white hat SEO.

• Black Hat – SEO.
Bad and unwanted optimization done for only search engines not for users is called Black Hat SEO.

• Examples of Black Hat SEO.
Keyword stuffing, Hiding, keywords and door way pages are called Black Hat SEO.

• What is page rank?
Page rank is a small fraction of all of your back links to your website reported by Google.

• Purpose of page rank for a web page ?
To list the most important and quality pages to least important pages of your website.

• Importance of links.
If people click the link and discover your website.
Search engine follow the links and discover the websites.
Search engine consider the number of back links for importanse of your website.
Search engine considers the anchor text links on your website for what is your website about.

• Purpose of robot.txt file.
Robot.txt file is available in root directory of websites which stores the some url of websites not to crawl by robots.

• What is sandbox ?
Sandbox is a place where the new websites are kept by Search engines until they get matured.

Thursday 13 August 2015

Matt Cutts- Explains the query on- Will SEO still exist in five years?
Check this Video from Youtube to know about Future of SEO.

Wednesday 11 February 2015

Search Engine Optimization

Posted by Siva on 23:12 with 45 comments

Search Engine Optimization (SEO)

Search Engine Optimization-This is the method of making sure that your website gets lots of traffic and enables your company to be listed higher in the search engines for specific key words and phrases i.e. Web designing company,Web design,Web development company  etc.

Search Engine Optimization is a technique that is promoting the website on search engines and ensuring to get relevant traffic & site rankings in major search engines – Google, Yahoo & Bing.



Search engine optimization, or SEO, is the process of improving the visibility of a website in search engines.

Search Engine Optimization (SEO) Stand For?


White Hat SEO
Black Hat SEO
Grey Hat SEO
Keywords Ranking
How Search Engines work
Website Link Structure
Content Writing

Website Analysis & SEO

Back links
Competitor Analysis
Ethics in SEO
Finding Appropriate Keywords
Initial Site Analysis
Keyword Density Analysis
Keyword Research
Meta Tag Analysis
Planning the SEO Process
Search Engine Indexing
SEO Factors
SEO Statistics
Site Audit/Health Check
SWOT Analysis of Website
Target Segmentation

On Page Optimization

Meta Tags Optimization (Title,Description, Keyword)
ALT Tag Optimization
Anchor Text
Canonical / 404 Implementation
Google Sitemap (xml sitemap)
Heading Tag
HTML Code Optimization
Html Sitemap
HTML Validations
Internal Links
Robots.txt Optimization
Google Analytic
Google Webmaster
ROR Sitemap
URL Renaming/re-writing
Web Content Optimization
Website Design & Link Structure
Yahoo Sitemap

Off Page Optimization

Article Submission
Article Writing
Blog Commenting
Blog Creation & Optimization
Blog Submission
Classified Ad Submission
Directory Submission
Forum Posting
Google Maps / Places Listing
Natural Link Building
One Way Link Building
Press Releases Submission
Reciprocal Link Building
RSS Feeds
Search Engine Submission
Social Bookmarking
Social Media Optimization
Triangular Link Building
Video Optimization
Yahoo Feed Submission
Yahoo! Answers

Reporting & Analysis Tools


Alexa Toolbar
Google Analytic
Google Webmaster Tools
Monthly Activity Reports
SEO Rank Checker
Statcounter Code
WooRank

How to make websites Search Engine Friendly?

Rewriting Pages URL
Sub-domains Benefits

Advanced SEO Techniques

.htaccess Files
301 Redirect
Avoid Duplicate Content
Avoid Flash
Canonical Problems
Crawl Rate Issues
Domain Names
Google Sandbox Effect
IP Addresses
LSI (Latent Semantic Indexing)
Other Minor Search Engines
Paid Links
Remove Frames
RSS Feed Generation
Search Engine Spam
Social Media Trends
Use HTML Pages

About Internet Marketing

Pay Per Click
Affiliate Marketing
Email Marketing
Viral Marketing For YouTube
Google AdWords / Google AdSense

We also teach Social Media Marketing & Online Reputation Management as a Part of Advanced Search Engine Optimization (SEO).