Senior SEO Specialist - SEO Freelancer 08553452211

Professional Summary:

 
Total Years of Experience: 4+ years
Location:Bangalore,India

  

Summary

 

I am Siva, working as a Senior SEO Specialist having 4+ year in SEO, SMO,SEM, Digital Marketing, website Analysis, Competitor Analysis, Website administration, Keywords analysis of web based enterprise applications in SEO industry. Good communication and interpersonal skills.

• On -Page Optimization: Webmaster account set up, Google web analytics analyzing , Google Ad words Keyword Research, Title & Meta Optimization, Creating sitemaps of XML / HTML, Submitting Sites to Google & Yahoo Webmasters.

• Off Page Optimization Activities: Directory Submission, Article Submission, Classified Submission, Forum posting, Press Release Submission, Blog Creation & Commenting, and Social Bookmaking, Search Engine Submissions, Product Submission, Link Exchange, RSS Submissions.

• SMO: Create social accounts on facebook, twitter. Linked in, Digg, Delicious, Stumble upon, (Squidoo & Tumblr, hub pages) Company accounts introduce about business Make friends & sharing links improve business.

• Experience in Competitor Research, Initial Analysis Research for the website.

• Good experience in Keyword Research and Analysis for getting targeted visitors.

• Experience in planning and implementing the effective link building methods to increase the visibility of website and improve the keyword ranking position on SERP.

• Good experience in analysis the website and make the changes as per the Search Engine Algorithms for SEO improvement.

• Analytic Report: I am checking daily traffic report and generated leads and maintain the whole report of traffic and leads.

• Manage regular ranking reports and traffic reports for the projects. And also to develop and implement analytics coding for purpose of traffic tracking on main projects.

• Analyze the daily work reports of team work. And also I am responsible to develop new marketing strategies and keep on discussing with the team about the new trends in SEO.

Company: CapriCoast Home Solutions

Role:  Senior SEO Specialist

Duration: Jan-2017 to Present

Responsibilities Undertaken :

• Search Engine Optimization (SEO), PPC, SEO Analytics, Link Popularity, Internet Marketing, Affiliate marketing and More.

• Identify High, Medium, Low conversion Keywords and calculate their proximity, prominence and Density.

• Traffic Analysis, Create monthly search engine visibility and ranking reports.

• Monitor overall SEO program success with regard to keyword ranking, indexed pages, back links etc.

• Clearly communicate progress updates to clients and provide answers to any questions related to their SEO campaign.

• Experience in on page optimization which includes site analysis, competitor analysis, keyword research, keyword density, META tags preparation, content optimization etc.

• Experience in off page optimization which includes search engine submission, directory submission, free classifieds and blogs posting, link building etc.

• Website Information tool worked Moz & Similar Web

• Maintain knowledge of current SEO practices to develop and recommend new SEO strategies.

 

Company: Regalix India Pvt Ltd

 Role:  SEO Executive

Duration: Sep 2015 - Oct 2016 

Responsibilities Undertaken :

• Create long term and short-term SEO and SMO strategies

• Initial website analysis and competitor analysis, monitoring the website traffic using Google Analytics

• Monitoring the site issues using Google Webmaster Tools, Strategies the off page SEO depending on the change in rankings

• Researching the best keywords using SEO tools as Word Tracker, Google Adwords and keyword Discovery etc., with less competition and high search volume for high Ranking of website

• Keyword Analysis: That I am using Stat counter, and Google Analytics for better results, from where visitors are coming to our site and why they are going back and how we can stay them at our site.

• On-Page Optimization: Meta Tagging and Content optimization.

• Off Page Optimization: Directory Submission, Article submission, Blog Submission, Forum Submission, Link Exchange, Social Networking, Social Bookmarking, Classified Ad Posting, Press Releases, Google Group Discussion.

• Creating monthly SEO reports & preparing ranking reports

Company: Zinavo Technologies

Role:  SEO Analyst

Duration: Jun-2013 to Aug-2015

Responsibilities Undertaken :

• Website analysis and Research.
• Competitor analysis
• Determine Keyword Density
• Set up Keyword phrases for the specific page.
• Keyword Addition on web pages
• Organization of Navigation Structure
• Sitemap Generation in XML Format
• Image & Video Sitemap
• Search engine and Niche directory submissions
• Article submissions, Press releases, Blogs.
• Social Media Optimization (Bookmarking, Networking, Classifieds etc).
• Link Building
• Dynamic Page optimization
• Error page finding and creations
• Image Optimization
• Analyze and apply Google website optimizer, webmaster central, local search,
• Google Local Business Listing
• Google Ad words and Ad sense
• Google Analytics, webmaster Tag manager Setup
• Proficient in learning and handling Latest Technologies shortly

Certifications:

 

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Why Your Site Might Not Get Indexed

Typically these kinds of issues are caused by one or more of the following

reasons:

• Robots.txt - This text file which sits in the root of your website's folder communicates a certain number of guidelines to search engine crawlers. For instance, if your robots.txt file has this line in it; User-agent: * Disallow: / it's basically telling every crawler on the web to take a hike and not index ANY of your site's content.

• .htaccess - This is an invisible file which also resides in your WWW or public_html folder. You can toggle visibility in most modern text editors and FTP clients. A badly configured htaccess can do nasty stuff like infinite loops, which will never let your site load.

• Meta Tags - Make sure that the page(s) that's not getting indexed doesn't have these meta tags in the source code: <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">

• Sitemaps- Your sitemap isn't updating for some reason, and you keep feeding the old/broken one in Webmaster Tools. Always check, after you have addressed the issues that were pointed out to you in the webmaster tools dashboard, that you've run a fresh sitemap and re-submit that.

• URL Parameters - Within the Webmaster Tools there's a section where you can set URL parameters which tells Google what dynamic links you do not want to get indexed. However, this comes with a warning from Google: "Incorrectly configuring parameters can result in pages from your site being dropped from our index, so we don't recommend you use this tool unless necessary."

• You don't have enough Pagerank - lolwut? Matt Cutts revealed in an interview with Eric Enge that the number of pages Google crawls is roughly proportional to your pagerank.

• Connectivity or DNS issues - It might happen that for whatever reason Google's spiders cannot reach your server when they try and crawl. Perhaps your host is doing maintenance on their network, or you've just moved your site to a new home, in which case the DNS delegation can stuff up the crawlers access.

• Inherited issues - You might have registered a domain which had a life before you. I've had a client who got a new domain (or so they thought) and did everything by the book. Wrote good content, nailed the on-page stuff, had a few nice incoming links, but Google refused to index them, even though it accepted their sitemap. After some investigating, it turned out that the domain was used several years before that, and part of a big linkspam farm. We had to file a reconsideration request with Google.

Some other obvious reasons that your site or pages might not get indexed is because they consist of scraped content, are involved with shady linkfarm tactics, or simply add 0 value to the web in Google's opinion (think thin affiliate landing pages for example).

Does anyone have anything to add to this post? I think I've covered most of the indexation problems, but there's always someone smarter in the room.

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SEO – Basic Questions and Answers

In this Blog, I focusing the people who want to know about SEO and its basics.

• What is SEO?
The Acronym “SEO” refers to Search Engine Optimization and also refers search Engine Optimizers.
SEO is optimizing the websites make websites search engine friendly, optimizing includes satisfying the SE criteria and improving the websites to get good Search Engine Result Pages for user query.

• Why we go for SEO?
To improving the Quantity and Quality of traffic to a websites naturally from the search engines thats why we going for SEO.

• Define – Search Engines?
Search Engines are nothing but a tool used to find information about any topic which is available on the web.

• Define – Crawler or Spider?
Crawler or Spider is software used by search engines to see what is in web and to index the web pages.

• What are the process involved in search engines to deliver the search result?
Crawling, indexing, processing, calculating relevancy and retrieving.

• Define – crawling, indexing, processing, calculating relevancy, retrieving.
crawling – is the process of to see what is in the web.
Indexing – is the process of identifying the words and phrases that describe the page and assigning the page to particular word.
Processing – is nothing but to compare the search keyword with the indexed pages in the database.
Calculating relevancy – is the process of identifying the most relevant page to keywords from (filtering) the processed WebPages, because in web contains millions of search results available for user search request.
Retrieving – is to displaying the search results to users for their search query.

• What are all the types of SEO?
There are two types of SEO. They are
ON Page SEO.
OFF Page SEO.

• Define – ON Site SEO.
ON site SEO – is optimizing the web pages which makes changes directly on the website for search engine friendly.
OFF site SEO – promoting your website on other websites is called OFF site SEO.

• State some ON site SEO process.
Meta Tag Optimization.
Page title Optimization.
Body content Optimization.
Image optimization and more


• Give some ON Page SEO Factors.
Keyword in URL.
Keyword in Domain Name.
Keyword in Title tag.
Keyword in description Meta tag.
Keyword in Keyword Meta tag.
Control the density of keywords.
Usage of H1, H2, H3.
Keywords in Alt text.
Keywords in Anchor text for internal links.
User Friendly Navigation.

• Give some OFF page, SEO Factors.
Keywords in incoming Links from other sites.
Directory submission.
Book marks by user.
Write article about your site, and submit into Article directories.
Link from Expert sites.

• Define – Keyword Density?
The percentage of keywords that appears on a page is called Keywords Density.
Ex: please refer Keyword Density

• How should be the title tag?
Title tag must be 10 to 60 characters. This should contain main keyword at the beginning of the title.

• How the description will be in Meta tag?
Description must be a short summary about what the page is about, will be less than 200 characters.

• What is keyword density and Individual keyword density?
Keyword density – percentage of all keywords by total words.
Individual keyword – percentage of each keyword by words.

• Types of Links?
There are two types of Links they are
Internal Links
External Links

• What is meant by Internal & External Links?
Internal Links – Links starts from and ends to your website is called internal links.
External Links – Links starts from other site, and ends to your site is called External links.

• What is meant by Inbound and outbound links?
Inbound links – Inbound or incoming links that start form other site and ends to your site.
Outbound Links – Outbound or outgoing links that start from your site and ends to other site.

• White Hat – SEO.
Good and Recommended way of optimization done, for user and search engine is called white hat SEO.

• Black Hat – SEO.
Bad and unwanted optimization done for only search engines not for users is called Black Hat SEO.

• Examples of Black Hat SEO.
Keyword stuffing, Hiding, keywords and door way pages are called Black Hat SEO.

• What is page rank?
Page rank is a small fraction of all of your back links to your website reported by Google.

• Purpose of page rank for a web page ?
To list the most important and quality pages to least important pages of your website.

• Importance of links.
If people click the link and discover your website.
Search engine follow the links and discover the websites.
Search engine consider the number of back links for importanse of your website.
Search engine considers the anchor text links on your website for what is your website about.

• Purpose of robot.txt file.
Robot.txt file is available in root directory of websites which stores the some url of websites not to crawl by robots.

• What is sandbox ?
Sandbox is a place where the new websites are kept by Search engines until they get matured.

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Disruptive Technology Weekly Roundup – Dec 1st to Dec 7th

The prevention, detection and response to cyber security in 2016 will view a sea of changes, says a new report from Forrester Research. According to Forrester, the five cybersecurity predictions and resulting actions to be taken in 2016 are as follows: In this disruptive technologies era, were wearables and IoT is expected to be more prevalent, the security and risk professionals should focus and reexamine the existing security functions in through a new angle. They should consider the human factor also while addressing the security threats. The second prediction is on Governments security capabilities. The research firm has given a bleak assessment of the security capabilities of US government, which is short staffed, under-budgeted and lacking internal discipline. The third prediction was about the expected increase of security and risk spending by 5 to 10 % in 2016. Fourth comes the defense contractors’ prospective entry to private industry with claims regarding ‘Military grade’ security. However, Forrester warns private players to thoroughly watch the commercial experience and their commitment before acquiring them. The fifth prediction covers the HR department that they will bring in identity and credit protection and resolution services as an employee benefit, in this era of increasing fraud, identity theft, medical identity theft and damage to personal online reputation. Read More:

As the holiday season is coming up, the cyber security researchers in the US warns about a malware, ModPOS, which is largely undetectable by current antivirus scans. The firm also points that the malware has infected even some of the national retailers. According to the researchers, it is one of the most sophisticated point-of-sale malware with a complex framework which is capable of collecting a lot of detailed information about a company, including payment information and personal log-in credentials of executives. To address the threat, the companies need to use more advanced forms of encryption to protect consumer data. Point-to-point encryption where a consumer’s payment card data is unlocked only after it reaches the payment processor is one such effective method to combat the malware threat. Security experts warn that without such protections, even new credit cards with a chip technology known as EMV could still be compromised by infected point-of-sale systems. Read More:

The information security landscape is continuously evolving, with the proliferation of disruptive technologies like mobile, social, cloud and big data have been increasingly impacting protection strategies. In-depth strategies to monitor, analyse and report security incidents is paramount to deliver an effective enterprise security risk management profile. Happiest Minds with our deep expertise in security arena along with a large pool of experienced security professionals brings in security solutions that address the key challenges faced by enterprises today. Our services aim to improve the agility, flexibility and cost effectiveness of the next generation needs of information security and compliance programs.

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The Best Free SEO Tools & Software

 have highlighted all of the best SEO tools and trials at the top of this list.

I have also split them all into different categories to help you find what you need quickly-

• Tiered Link Building
• Competitor Analysis
• Content Creation
• Email Marketing
• Hosting
• Keyword Research
• Link Building
• On Site SEO
• Rank Tracking
• SEO Multi Tools
• Social Media
• WordPress

Tiered Link Building On A Budget

Using the free SEO tools & software below you can setup, track and monitor a tiered link building campaign.

Remember the advice above about getting the most out of any of the trials!

Market Samurai (Full 14 Day Trial) – The keyword research and SEO competition modules of Market Samurai are some of the best in the business and this is solely what I use the software for.

GSA Search Engine Ranker (Full 5 Day Trial) – This has quickly become the swiss army knife of link building targeting over 120 platforms at the time of writing. Perfect for automating your tier 2 and 3 links! 

Link Emperor ($50 links for $7) – Link Emperor is a great web based service to build backlinks easily including private blog network posts & tiers. It has been featured in this tutorial,this one & this one.

DripRevolution (7 Day Trial) – A great service for building a range of social signals to your site at your schedule. They integrate with Facebook, Twitter, Pinterest, Google+. YouTube & more! Featured in this tutorial.

SEO Powersuite (Free Version) – Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years. 

SENuke XCR (Full 14 Day Trial) – SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great. 

Competitor Analysis

Ahrefs (Free Version) – They have the largest database of backlinks which you can use to conduct audits of your competitors link profiles to steal their best links. You can also use the data to conduct an analysis on your own backlink profile. You can read my case study here to learn more about Ahrefs.

SEMRush (Free Version) – This tool is really unique in the data it provides, even for free! You can learn your/your competitors top keywords, how much traffic they get, who their competitors are in search and much more! Be sure to check it out, use it to steal your competitors customers.

WebMeUp (Free Version) – The free account at WebMeUp will let you take a look at the backlink profile of your site or your competitors. It doesn’t have the largest database of links compared to Ahrefs – but it does have a different database that is worth checking out! See how it performed here.

Content Creation

WordAI (3 Day Trial) – These guys are the new kids on the block but claim to be able to automatically spin content without making it sound like garbage. Big claims but the trial is worth it!

TheBestSpinner (Full 7 Day Trial / $7) – It really is the best spinner and I have used it personally for the past few years on a nearly daily basis. The API is used in a lot of other link building tools. 

Spin Rewriter (5 Day Trial) – Another piece of spinning software for you to consider. Spin Rewriter has a range of features and comes with a fully functioning 5 day trial.

Spinner Chief (Free Version) – A close rival to TheBestSpinner but it feels clunky in comparison. Either way they have a completely free version of the software for you to enjoy!

Email Marketing

Aweber (Full 30 Day Trial / $1) – I use Aweber right here on this blog and have done so for the past few years across all of my sites. It takes the pain out of email marketing and makes staying in touch with you guys easy!

GetResponse (Full 30 Day Trial) – The rival of Aweber, GetResponse offers a similar feature set. It really is just a matter of personal preference between the two of them!

Hosting

Cloud Flare (Free) – The free Cloud Flare CDN service which help to speed up your sites load time which Google takes into consideration. It also provides added security & protection from bots/spam.

Uptime Robot (Free) – Use this to monitor your websites uptime and get instant notifications if your site goes down for any reason. Use this in combination with the free Pingdom Toolsaccount & monitor.

Keyword Research

Market Samurai (Full 14 Day Trial) – The keyword research and SEO competition modules of Market Samurai are some of the best in the business and this is solely what I use the software for.

Long Tail Pro (Full 10 Day Trial) – A great tool for finding profitable keywords quickly. You can also use the tool to measure the competitiveness of the search results. 

Keyword Researcher (Free Trial) – This is great for generating keyword ideas and is fantastic for coming up with Google Alerts to monitor. It doesn’t pull in any search volume numbers though.

Link Building

RankCracker (Free) – My personal SEO tool that is available 100% free. It will show you the quickest and easiest way to replicate your competitors backlink profile & rankings.

GSA Search Engine Ranker (Full 5 Day Trial) – This has quickly become the Swiss army knife of link building targeting over 120 platforms at the time of writing. Perfect for automating your tier 2 and 3 links! 

Link Emperor ($50 links for $7) – Link Emperor is a great web based service to build backlinks easily including private blog network posts & tiers. 

RankWyz (30 Day Trial) – Create & manage private blog networks easily with RankWyz. It offers a full range of tools to help you manage everything and publish updates easily.

Inspyder Backlink Monitor (Free Version) – The ultimate tool for monitoring your backlinks. Very easy to use and will automatically sort out all of your tiers for you.

SEO SpyGlass (Free Version) – Use this to discover your competitors backlinks and breakdown key metrics such as anchor text usage. You can also use it to monitor your own sites backlink profile. Part of this review.

Link Assistant (Free Version) – This is part of the SEO Powersuite set of tools and is great for prospecting link partners. However I have hacked it a bit and use it to manage and automate guest posting.

SENuke XCR (Full 14 Day Trial) – SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great. 

Magic Submitter (Full 30 Day Trial / $4.95) – This is really the main rival to SENuke XCR and offers very similar features. It can post everything from videos to press releases and is very diverse. However the user interface is a bit tricky to get to grips with at first.

On Site SEO

Raven Tools (30 Day Trial) – Providing a full suite of tools the SEO module will spider your site & provide a detailed audit of problems. It has a range of features across SEO, social, content, PPC & more.

Website Auditor (Free Version) – Part of SEO Powersuite, you can use Website Auditor to spider your site and report any issues it finds. 

Xenu Link Sleuth (Free) – A simple easy to use tool to spider your entire website and uncover potential problems like broken links. This is a great free tool!

Microsoft SEO Toolkit (Free) – Finally Microsoft have made a useful product! The SEO Toolkit will spider your site and report back on any issues.

Pingdom Tools (Free) – Test your sites speed from 3 locations with Pingdom Tools. If you sign up for a free account you can also use it as an uptime monitor.

WebPageTest (Free) – This site is detected to testing your websites load time from a huge choice of browsers & locations from around the world. It provides a huge range of data to help you optimise your site.

Rank Tracking

Rank Tracker (Free Version) – Part of SEO Powersuite this is the best rank tracking solution period. Unlike web based services this desktop application means you own the data and you can track an unlimited amount of keywords as well as your competitors.

SerpBook (14 Day Trial) – Monitor the rankings of all your keywords in the cloud. SerpBook will check the results for you 12 times per day along with other metrics like PR, Alexa rankings & full reports.

CuteRank (free version) – A desktop piece of software that allow you to monitor and check your rankings easily. There is even a version available for Apple Mac users!

SEO Multi Tools

These tools have a wide range of functions and don’t really fit in one category.

Market Samurai (Full 14 Day Trial) – My tool of choice for keyword and competition research but it also includes a rank tracker, domain finder, content finder, content publishing and link finder.

SEO Powersuite (Free Version) – Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years. 

Raven Tools (30 Day Trial) – Providing a full suite of tools the SEO module will spider your site & provide a detailed audit of problems. It has a range of features across SEO, social, content, PPC & more.

SEO Tools For Excel (Free) – A great plugin for Excel that allows you to retrieve a range of SEO data & metrics. It can even hook up to your Analytics account to create powerful Excel dashboards.

SEO Spyder (Free version) – Built specifically for Mac users the software will spider your website and come back with a list of errors/suggestions of things for you to fix.

Social Media

BuzzBundle (Free Version) – Made by the same team behind SEO Powersuite, BuzzBundle makes it easier to identify & engage with your target audience online. I have grown traffic to this blog by manually doing a lot of what BuzzBundle can help to automate.

SociSynd ($1 Trial) – Not free, but close enough! The SociSynd system helps you drip feed social signals to any URL’s you want. This includes Facebook likes, Pinterest pins, Twitter shares & more!

DripRevolution (7 Day Trial) – A great service for building a range of social signals to your site at your schedule. They integrate with Facebook, Twitter, Pinterest, Google+. YouTube & more! Featured in this tutorial.

HootSuite (Free Version) – This is my preferred tool for managing Twitter, Facebook and Google+. You can monitor a number of search terms as well as schedule updates to go out.

TweetDeck (Free Version) – Now owned by Twitter this is a great desktop client to manage your Twitter account.

Buffer (Free) – Connect your social accounts to Buffer and you can easily share/queue/schedule content to be published to them. Whether that’s sharing your new post with the browser extension or clicking a Buffer button on someones site.

TubeTool Box (Free Trial) – A desktop application to manage your YouTube account. You can do things like bulk follow/comment/message people to grow your audience & reach on YouTube. It was featured here.

Best FREE SEO Tools for On-Page & Offpage Optimization

WordPress

Social Locker (Free Version) – This is the Social Locker I use on the blog to encourage social sharing. While I run the premium version you can get the free version right here!

WP Social SEO Pro (Free Version) – Previously known as Social SEO Booster I use the premium version on this which was featured in this post. There is a free version available here.

S2 Member (Free Version) – A very powerful membership plugin for WordPress, S2 Member is easy to use and was featured in this tutorial. The free version is feature rich!

WPRobot (Free Version) – This is widely regarded as the best auto blogging solution for WordPress. It can pull content from a ridiculous number of sources and when setup correctly can produce some high quality auto blogs. 

Thirsty Affiliates (Free) – The tool I use to cloak and manage all of my affiliate links on the blog. Easy to use with stats and you can auto replace text with links.

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How Internet Search Engines Work

How Internet Search Engines Work

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Future of Search Engine Optimization-SEO

Matt Cutts- Explains the query on- Will SEO still exist in five years?

Check this Video from Youtube to know about Future of SEO.

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Search Engine Ranking Factors 2015

Search Engine Ranking Factors 2015 

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