Important SEO Tips for Your Website

To optimize your whole site for search engines, you’ll need to follow these basic tips:

1. Make the website about one thing.

It can be about other stuff, too, but choose one primary topic that is most essential to your message.
This step is important, so you may want to do a little keyword research before choosing a topic.

2. Mention keywords where they matter most.

Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.

If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack (which I use).

3. Link to internal pages on your site.

A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.

4. Use a permalink structure that includes keywords.

Some sites have “ugly” permalink structures that use numbers to identify pages.

Don’t do this. It’s bad for SEO and just doesn’t look good.

Use a URL structure that includes text, and make sure you include keywords in your URLs.
So instead of having a page’s URL be this:

    https://yoursite.com/?p=12

It should look more like this:

    https://yoursite.com/coolpage/

5. Remove anything that slows down your website.

Page load times are important, so get rid of any non-essentials that bog down your website.

These may including music players, large images, flash graphics, and unnecessary plugins.

6. Use keywords in your images.

Include words that reflect your site topic in the image title, description, and alt attributes.

Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of d1234.jpg).

7. Link to other websites with relevant content.

You can do this by including a blogroll, link list, or resources page on your website.

Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.

8. Update your website frequently.

Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.

9. Make sure your website is indexed in search engines.

A lot of search engines will automatically find and index your content, but don’t count on it.

You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can add them directly, if they’re not.)

10. Have other websites link to you.

This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works).

My counsel is to spend the time you would trying to convince somebody to link to you on just writing great content. And, start guest posting on other blogs.

Regardless of what you do, know that inbound links are essential to SEO.

11. Stop changing your domain name.

The age of your URL is a factor in your site’s search ranking, so be patient.

If you’re launching a new blog every six months, you’ll never see your site get the value it deserves.

12. Write like a human.

None of the above matters if you create content that sounds like a robot wrote it.

Write great stuff, follow the steps above, have patience, and you’ll see results.

I realize that many of you have already started blogging, but many of these tips can be applied retroactively. And once if you done this, you can start writing regular content. For more about writing SEO pages, read the next article in this series: The Idiot-Proof Basics to Writing SEO Pages.

If you’re curious as to how well your site is performing on search engines, you can use a free website SEO tool like Website Grader.

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21 Actionable SEO Techniques That Work GREAT in 2018

The best part?

All of these proven strategies are working GREAT in 2018.

Let’s do this!

And here are the tactics you’ll learn about in this post.

    1. Optimize Your Site for Google RankBrain
    2. Discover Untapped Keywords on Reddit
    3. Update, Upgrade and Republish Old Blog Posts (This Increased My Traffic by 111.37%)
    4. Copy Adwords Ads to Make Killer Title and Description Tags
    5. Find Broken Link Building Opportunities on Wikipedia
    6. Steal Your Competitors Best Keywords
    7. Optimize Your Content to Maximize “Shareability”
    8. Link Out to Authority Sites
    9. Send Link Juice to Pages Sitting on Page 2 or 3
    10. Add This One Word to Your Outreach Email…and Increase Your Response Rate by 45%
    11. Write Mini Blog Posts for YouTube Descriptions
    12. Reverse Engineer the Results on Page 6
    13. Embed Long Tail Keywords In Title Tags
    14. Hack Wikipedia for Keyword and Topic Ideas
    15. Use “Best of” Lists to Find Awesome Link Building Opportunities
    16. Publish Content With At Least 1,800 Words
    17. Remember the “First Link Priority Rule”
    18. Create Your Own Keywords
    19. Find Undiscovered Keywords With This “Underground” SEO Tool
    20. Find Niche-Specific Link Building Opportunities Using Flippa
    21. Use The Google Search Console to Get More (Targeted) Traffic

    BONUS #1: Get More Traffic (And White Hat Links) With “The Upside Down Guest Post”
    BONUS #2: Learn SEO Quickly With This Step-By-Step Beginners Guide
    BONUS #3: Use Expert Roundups to Generate Links and Social Shares on Autopilot

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How Voice Search Will Impact SEO in 2018

Did you know that 20% of queries on Google’s mobile app and Android devices are voice searches, as revealed by Google CEO Sundar Pichai at the May 2017 Google I/O keynote address?

The advent of personal assistant apps like Siri, Google Now, and Cortana has made it a lot easier for smartphone users to perform voice search and get accurate answers to their queries.

Voice Search vs. Text Search

The underlying difference between voice search and text search is the accuracy of the results that gets delivered to the person entering the search query. A voice search takes the guesswork out of searching as the search intent is quite clear from the user and as a result the search engine presents the most accurate results. So instead of getting several unrelated links in response to a text-based search, the user will get the most relevant responses in reply to the query.

For instance, an internet user who wants to know about Apple CEO Tim Cook through a text-based search is more likely to key in the name itself as the search query whereas users performing voice search tend to be more specific and will say “Who is Tim Cook?” or something on these lines and will get accurate results in a matter of seconds.

Impact of Voice Search on SEO

As per Mary Meeker,  voice and image searches are likely to contribute at least half of all searches by 2020.  It is therefore in the interest of websites to adapt to this seismic shift that one can expect from text search to voice search in the coming years.

Voice Search Optimization Tips

Whether you are optimizing your web content for Google Voice Search or any other popular search engine, there are some basics that will have to be kept in mind and these include:

Consider Micro-Moments

Efforts towards Voice Search Optimization will have to revolve around the micro-moments around which an online user typically tends to execute a search query. Following are four new micro moments that every marketer must know.

Add a FAQ Page

If you haven’t already, then you must add FAQs on your website to address common questions your target audience might have.

Online searches can be broadly categorized into the following three types:

• Navigational – These are search queries through which a user can navigate to a specific website.
• Informational – A query will be dubbed as informational when a user is requesting for specific information.
• Transactional – Any query that leads to specific actions such as ticket booking or completing an online payment.

By addressing the What, Where, When, Why, and How in your FAQs around these three search types can help you serve the most accurate information for someone using voice search for PC or through a voice search app.

Incorporate Longtail Keywords

The fact that voice searches are centered around natural language, the queries posed to search engines are getting longer. Any good digital marketing agency will stress upon the importance of optimizing the website through the inclusion of such longtail keywords.

Use Microdata to Optimize for Local SEO

Voice-based search queries are coming across as a boon for businesses that rely on local search traffic. Over half of U.S. teens and 41% of U.S. adults are using voice search daily as per Northstar Research. Another fact is that large number of voice searches are around navigational queries such as finding nearby/local businesses. It is therefore important to structure your content to address this rise in local search queries. E.g. While optimizing your web content, you must make it a point to include all business locations, nearby attractions, landmarks, phone numbers, store hours, etc.

The Hummingbird Update

Google’s 2013 Hummingbird update was a breakthrough in the way in which Google responded to queries typed or spoken on its interface. This update was all about understanding intent around conversational search queries. To know more, read this blog on the Hummingbird algorithm.

Optimize for Natural Language

Conversational questions posed to virtual personal assistants is on the rise as can be verified from the Mary Meeker trends report that states nearly 70% of requests on Google Assistant are in Natural/Conversational Languages. A conversational question that one puts to a smartphone personal assistant therefore tends to be more specific in nature.

Improve your Website Speed

The fact that most searches happen from people on the go makes it important to ensure your website renders well and quickly. Do a page load test to see if your website is loading fast across all browsers and devices.

Conclusion

Google recently added 8 additional Indian languages in voice search and rightly so! The next wave of internet adoption will come from Indian regional language internet users which is expected to grow at a CAGR of 18% to reach 536 million by 2021 in comparison to the English internet user base growing at 3% to reach 199 million, as per an April 2017 Google-KPMG study.

You need a search engine optimization and digital marketing agency that is always on top of such updates in a proactive but not reactive manner. From online reputation management to app store optimization and a lot more, at Techmagnate we have scaled every peak there is in the digital ecosystem and have proven credentials to deliver the best digital solutions for your business.

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SEO Keyword Research Strategy Tactics for Doing It Rightly

Modern SEO Keyword Research – You have got your business website but not gaining rank, right? This might be due to use of wrong set of keywords in your content. With each update to Google’s algorithm, tactics applied to research SEO keyword become out-of-date.

In that case, despite you put in practice dedicated SEO strategies, you will be unable to see any results due to misconceptions related to Modern SEO keyword research.

Thus, the mystery about how search engines choose the sites of high rankings become a big question mark for marketing experts, developers and small business owners like you. The simplest way to overcome the issue is to practice more modern keyword research strategy.

In this blog, we have come up with a few essential tips that push you on the right track.

Long tail & Generic keywords

Long Tail keyword: It refers to a set of three or more words. A quick example is: How to write quality content?

Generic keyword: It consists of short and generic keywords.For example:‘Writing tips’.

Major point is that short keywords are much more competitive when compared with long keywords. A large number of websites target short keyword like ‘writing tips’. It makes this keyword hard to rank for that term. –

On the other hand, long tail keywords are less competitive. But, they are less probable to be searched for in search engines. To pick the more accurate, relevant and effective long-keywords, it is good to understand your target audience first.

Modern SEO Keyword Research strategists keep a balance of generic and long tail keywords.

Don’t Misplace Keywords

Stay focused on what consumers are looking for. Maybe, you lose sight of the proper research when you are determined to plan for SEO strategies. You need to be more attentive, and determine what is more important than anything else. It is the part of you SEO strategy. Don’t ignore it.

Get insights into what consumers are looking for and tailor your content around the core needs of your target audience. Plan an SEO strategy accordingly. This is how you will be able to develop relevant content that your customers want to read.

Consequently, your content will rank higher in search engines. If you are not able to imagine users are typing your keywords, try to make a new set of keywords. But keep in mind to create a content that can linger around audience’s core needs and interests.

Cut Short Your List

It’s a natural tendency of consumers to search for the same item using many keywords. Get the benefits by narrowing down your current list. If you cannot judge what to remove from the list, assess your keywords quantitatively.

There a couple of tools available online to do this like Google Trends and Google AdWords Keyword Planner. Remove those keywords that have a low volume in comparison to the rest of your list. It’s strongly recommended to modify your keyword list a few times a year to meet the search engine trends. You will not need to delete something, but find that some words have gone off the style.

Individual Keywords

Google is great because it always aims at mending every pitfall in its search algorithm. Individual keywords always remain the hard-core of black-hat SEO tactics. Give the reason that systematic search is becoming more sophisticated; the power of individual keywords will continue to diminish. Every time Google performs, it does better than ever. So, black-hat SEO tactics will become less relevant over time.

Bottom line
It is a must to reconsider your keyword research every couple of months. Try to pick new long set of keywords; remove one which has low search volume.

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Article Marketing For Your Business and Blog Backlinks

Numerous Secrets For Article Marketing and advertising

Let’s suggest you started up your own company. In order to for the company to succeed as opposed to fail is for you to promote it. You'll be able to do this by paying for advertisements or get the very same attention for totally free via Article marketing and advertising. If you're running a blog you can get free backlinks with article marketing. To assist you how to began, here are three secrets. 

1. Very first, you should come up having a catchy title to promote your enterprise. Ever heard the line, “Curiosity killed the cat”, in this case nobody is going to obtain hurt. But could you just envision what would take place if men and women would like to know a lot more about the post just by reading the title? It would also be beneficial in case you use key phrases so individuals who sort it's going to see your post. At the exact same time, it is possible to mention the positive aspects of what reading your articles can do for them.

2. Second, make certain that your write-up is nicely organized. As opposed to just writing your post paragraph by paragraph, maximize the use bullets or numbers to tension crucial points. This can make their reading encounter a memorable 1 due to the fact they're able to bear in mind it.

3. Third, your articles need to be informative and not just impress the reader. You are able to do so by employing basic words as opposed to employing massive ones by putting this in a way that the average individual can realize. You might have had an encounter at the hospital where the physician told you of your condition employing some medical term that sounds severe but in English merely indicates you've a stomach ache.

When you finish writing the post, read it over and see in the event you realize it. Greater however, give this to an individual and see what they say. If you can find some concerns, edit it due to the fact though you might be an professional in this matter, your readers might not along with the reason why they desire to read it's to understand far more about what you must provide.

Do not forget to check on your post to see if there is certainly anything new you'd like to add. This is where selection comes in as you can find diverse techniques of stressing a point when the bottom line is which you want folks to pay a visit to your internet site.

You'll be able to get new info by joining and posting in on the internet forums and blogs. Some even put snippets in their articles. You must add some thing every day and do not forget to put a link to your web site.

4. Lastly, each and every post has an post summary. Most web sites demand this so in just three or five sentences, get down to it and say what your write-up is all about and why need to they invest their time reading the whole factor. In the event you do not put any effort here, you might have already lost the chance to create it look fascinating for the reader to learn much more.

Promoting your web site thought post advertising is extremely simple. Building Backlinks is simple. You just need to follow the 4 secrets mentioned and then use this to your benefit. Once more, you'll need to have a catchy title, ensure it truly is nicely organized and informative so individuals will likely be encouraged to pay a visit to your internet site.

If performed effectively, you'll undoubtedly get much more visitors which is what this type of advertising is all about.

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About the Google SERP Snippet Optimization Tool

The main purpose of the SERP Snippet Optimization Tool is to allow webmasters and content publishers to strategically construct page titles and meta description tags that will result in aesthetically-pleasing or eye-catching listings in Google's organic search results. Using this tool, you can optimize the content of your titles and snippets to maximize your click-through rate (CTR) from Google. In other words, you can increase your organic search engine traffic for a specific keyword...even if you can't improve your rankings. This tactic can be especially useful in situations where you know you'll probably never outrank the sites above yours (e.g. a very strong competitor, a Wikipedia page, a government website, etc.) for certain keywords. In those scenarios, your best option is to make your site's listing stand out from the rest and look as inviting as possible.
Parts of a Google Snippet

Here is a brief explanation of the various elements that can be found in a typical Google Web Search result.

Title

• Google shows up to 70 characters (including spaces) of a page's title in its search results.
• If a page title exceeds 70 characters, Google will show as many whole words as it can, and the rest are replaced with an ellipsis (...).

Snippet (Meta Description)

• Google shows up to 156 characters (including spaces) of a page's meta description tag.
• If a page's meta description tag exceeds 156 characters, Google will show as many whole words as it can, and the rest are replaced with an ellipsis (...).
• If the web page includes a published-on date, Google may include that date as part of the snippet. In these cases, the date counts as part of the 156 characters.
• To make sure your web page's snippet can fit a published-on date and the entire meta description (without getting cut off by the ellipsis), keep your meta description tag shorter than 139 characters (or 140 characters, if the published-on date is from a single-digit day of the month).

Rich Snippet

• Google shows rich snippet text for some types of pages and data, for example: reviews, people, businesses, and events.
• For information about rich snippets and microformats, see Google's help page on rich snippets.

URL

• For sites with a clear information hierarchy, Google may show breadcrumb links in the search results.
• This snippet tool does not currently support any advanced URL features. These may be added in future releases.

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For Whom Is SEO Suitable?

Search engine optimization is often seen as a good way to avoid spending money on advertising by attaining high rankings in the organic search engine results. Not only is this not the true purpose of search engine optimization, it can, in fact, be a dangerous way to conduct business.

Search engine optimization should never be the sole means of marketing any business, because search engine algorithms are in constant flux, and any one of (on average) daily changes can impact a website's ranking negatively, to a point where the entire business can be put in jeopardy. So organic rankings should never be the sole source of traffic for any website that is being run as a business. With that said, search engine optimization can contribute greatly to almost any online marketing campaign.

As mentioned above, search engine optimization is not suitable for those who are looking to save money by getting away from other forms of online marketing. SEO is a long-term process, especially if it is to contribute in a tangible fashion to the bottom line of an online marketing effort. It is a mid- to long-term solution which does require a significant investment of time and treasure in order to bear fruit. So if you have just started an online business (or one that has an online component) and are looking a way to jumpstart your website traffic, search engine optimization is not for you. Instead of going into cumbersome paragraphs with unnecessarily detailed examples of for whom SEO is suitable, we have created the below table to let people shopping for search engine optimization services know if they are staring into a money pit

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SMART goals for SEO

How can you set and achieve aggressive yet realistic SEO goals in 2018? 

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals.

SMART goals

SMART goals set out a series of criteria that can be used for setting marketing objectives. This is all wrapped up in the clever mnemonic acronym — Specific, Measurable, Achievable, Realistic and Timelined — which makes SMART goals so easy to remember.

S — Specific

Specific objectives are crucial to success in any marketing campaign. We need to know what a goal or conversion is for your website and how this relates to the broader business objectives. It is easy to think, “We want to rank #1 for various search terms,” but that’s just a detail. What we really want is more exposure, more visits and more leads or sales.
It’s essential to ensure that our goals are crystal-clear and connected to our business objectives so that everyone from the boardroom to the marketing department understands what success looks like.

M — Measurable

The promise of digital marketing is that everything can be measured. But simply installing analytics is rarely enough. We have to be specific regarding our SEO goals so we can ensure we know how to measure these goals and then how to illustrate that improvements in SEO metrics are clearly correlating with improved business results. As an example: a 50 percent rise in organic traffic resulted in a 50 percent rise in conversions from organic traffic.

There are many business and SEO KPIs we can track here, but here are a few to consider:

SEO metrics

• Rank for main converting keywords (local/organic).
• Rank for secondary benchmark keywords (local/organic).
• Citation Flow.
• Trust Flow.
• Trust & Citation Balance.

Link-building metrics

• Total links built.
• Number of links from authority sites.
• Number of links from relevant sites.

Real-world metrics

• Increase in organic traffic.
• Increase in number of pages on the site that generate traffic.
• Increase in non-branded search traffic.
• Percentage increase in organic conversions.
• Organic Impressions (Search Console).

A — Achievable

This is a big one with regard to planning. We want to set aggressive goals so we aim high (maybe our chance of hitting the goal is 50 percent), but we don’t want to set our goals too high such that they are simply unattainable.
Key areas to consider here are:

• SEO feasibility: Can you target the keywords you are going after?
• Situation: Are you in the same league as the big players on the first page?
• Resources: Do you have the resources to hit these goals?

Developing SMART goals will often be an iterative process as we consider what we want and what is achievable in our campaign window with our available resources.

R — Realistic

Setting realistic SEO goals requires a solid understanding of the search results for the search terms you are targeting. If you are a national business and results for the keywords you are targeting show only local business results, then ranking in the top three may be an uphill battle. However, you may be able to generate first-page visibility with really well thought out location pages.

Realistic has to take the following into consideration:

• Can this be done?
• Do we have enough resources to do this?

So, you may decide that you can achieve your objective, but your goals for 2018 are to move you 80 percent of the way toward the finish line.

Realistic vs. achievable is an important distinction, as it plays into the short- and long-term nature of SEO as a marketing tactic. You may have to invest for 12 months to reach your goal, so ROI during this period may be low, and you have to factor this into your budgets when lining SEO up against more instant forms of marketing like PPC.

Note: “R” can also stand for “relevant” when considering SEO goals. It’s important to ensure that the keywords or traffic we are targeting are relevant to the products or services we provide. If we increase rankings and traffic without seeing an improvement in conversions, odds are the traffic is not relevant enough.

T — Timelined

Time is hugely important when setting SEO goals, as SEO will often take far longer than other forms of online marketing. PPC delivers visibility and traffic instantly. And no objective can ever fail if it is not timed. So we have to be realistic about what can be achieved in a given time period.
It is not always easy to determine how long SEO will take or cost, yet we must do all we can to estimate timelines and use our KPIs to track progress toward the goal.

Using SMART goals for SEO

At Bowler Hat, the SEO agency I run in the UK, a good number of inquiries will simply state that they want to rank #1 for a given keyword (or set of keywords). This is not a SMART goal. SMART goals need to state why that goal will help achieve the business and marketing objectives.
SMART goals don’t have to be complicated and will look more like:
“We want to achieve leads from organic search by 50% over 12 months. We will do this by moving our target keywords from the bottom of page 1 to the top half of page 1.”

• Specific — We want to increase leads from organic search by 50 percent.
• Measurable — Easily measurable through rankings, organic traffic and results.
• Achievable — Rankings can always be improved, so this is achievable.
• Realistic — This is an improvement to an existing lead source.
• Timeline — 12 months gives us a deadline.

This approach also allows you to conduct a simple situation analysis and identify if elements of your digital marketing toolbox are not up to the job. Maybe you are lacking in content assets for your SEO campaigns, or your website SEO is just not dialed in. Whatever the issue, setting SMART goals will help you identify problems and sharpen up your SEO and digital marketing in 2018 and beyond.

SEO SMARTer, not harder

In the rush to go digital, it is all too easy to forget to get the foundation of your marketing dialed in. Tools like the 4 Ps, SWOT Analysis and SMART goals can ensure your SEO is strategic to maximize results.

Source:  https://searchengineland.com/smart-goals-seo-288724

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7 Advanced SEO Techniques to Double Search Traffic

1. Research cum experimentation: Google updates its algorithms constantly and it is important to keep a track of the news. On the whole, every day nearly 3.5 billion searches are conducted on Google and since so many people use it, one has to do research to sell products and services.
2. Practice is essential: One must practice to keep updated about latest happening on Google and to improve upon one’s SEO techniques.
3. Try for more visibility: Once one’s website starts ranking first on Google page then one will get more visibility which would mean more traffic and more conversions leading to more revenue.
   
4. The effort for page one on Google: It is important to try for page one ranking on Google to get positive results. The optimization of the content must be highly professionalized to make it to the front page. It is to tap as many viewers as possible to get the clients’ appreciation. It means sincere and dedicated hard work for the SEO.
5. Auditing of one’s work: It is important to evaluate one’s work to improve upon it. One must observe the results whether they meet up to the expectation. If not then it is advisable to read more books, or other SEO experts or do research to find better ways of optimization.
6. Keyword stuffing is important: It is important to put in appropriate keywords as they play a major role in placing the post on Google page one. One has to do research for appropriate keywords and also place them appropriately.
7. Creation of SEO optimized landing pages: This can improve one’s lead generation and sales. One must create more landing pages in order to have more openings for incoming traffic. Whatever said and done finally what matters is traffic. The more readers an SEO can attract, the better his or her professionalism is considered.

Conclusion

These are few of the advanced SEO techniques that will enable an SEO to perform well. SEOs are an integral part of website business and are the backbone of it. The SEO has a major responsibility to ensure that the client is happy with his or her promotional work. The client is always eager that his or her product must be promoted well and must fetch good revenue.

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Why Your Site Might Not Get Indexed

Typically these kinds of issues are caused by one or more of the following

reasons:

• Robots.txt - This text file which sits in the root of your website's folder communicates a certain number of guidelines to search engine crawlers. For instance, if your robots.txt file has this line in it; User-agent: * Disallow: / it's basically telling every crawler on the web to take a hike and not index ANY of your site's content.

• .htaccess - This is an invisible file which also resides in your WWW or public_html folder. You can toggle visibility in most modern text editors and FTP clients. A badly configured htaccess can do nasty stuff like infinite loops, which will never let your site load.

• Meta Tags - Make sure that the page(s) that's not getting indexed doesn't have these meta tags in the source code: <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">

• Sitemaps- Your sitemap isn't updating for some reason, and you keep feeding the old/broken one in Webmaster Tools. Always check, after you have addressed the issues that were pointed out to you in the webmaster tools dashboard, that you've run a fresh sitemap and re-submit that.

• URL Parameters - Within the Webmaster Tools there's a section where you can set URL parameters which tells Google what dynamic links you do not want to get indexed. However, this comes with a warning from Google: "Incorrectly configuring parameters can result in pages from your site being dropped from our index, so we don't recommend you use this tool unless necessary."

• You don't have enough Pagerank - lolwut? Matt Cutts revealed in an interview with Eric Enge that the number of pages Google crawls is roughly proportional to your pagerank.

• Connectivity or DNS issues - It might happen that for whatever reason Google's spiders cannot reach your server when they try and crawl. Perhaps your host is doing maintenance on their network, or you've just moved your site to a new home, in which case the DNS delegation can stuff up the crawlers access.

• Inherited issues - You might have registered a domain which had a life before you. I've had a client who got a new domain (or so they thought) and did everything by the book. Wrote good content, nailed the on-page stuff, had a few nice incoming links, but Google refused to index them, even though it accepted their sitemap. After some investigating, it turned out that the domain was used several years before that, and part of a big linkspam farm. We had to file a reconsideration request with Google.

Some other obvious reasons that your site or pages might not get indexed is because they consist of scraped content, are involved with shady linkfarm tactics, or simply add 0 value to the web in Google's opinion (think thin affiliate landing pages for example).

Does anyone have anything to add to this post? I think I've covered most of the indexation problems, but there's always someone smarter in the room.

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SEO – Basic Questions and Answers

In this Blog, I focusing the people who want to know about SEO and its basics.

• What is SEO?
The Acronym “SEO” refers to Search Engine Optimization and also refers search Engine Optimizers.
SEO is optimizing the websites make websites search engine friendly, optimizing includes satisfying the SE criteria and improving the websites to get good Search Engine Result Pages for user query.

• Why we go for SEO?
To improving the Quantity and Quality of traffic to a websites naturally from the search engines thats why we going for SEO.

• Define – Search Engines?
Search Engines are nothing but a tool used to find information about any topic which is available on the web.

• Define – Crawler or Spider?
Crawler or Spider is software used by search engines to see what is in web and to index the web pages.

• What are the process involved in search engines to deliver the search result?
Crawling, indexing, processing, calculating relevancy and retrieving.

• Define – crawling, indexing, processing, calculating relevancy, retrieving.
crawling – is the process of to see what is in the web.
Indexing – is the process of identifying the words and phrases that describe the page and assigning the page to particular word.
Processing – is nothing but to compare the search keyword with the indexed pages in the database.
Calculating relevancy – is the process of identifying the most relevant page to keywords from (filtering) the processed WebPages, because in web contains millions of search results available for user search request.
Retrieving – is to displaying the search results to users for their search query.

• What are all the types of SEO?
There are two types of SEO. They are
ON Page SEO.
OFF Page SEO.

• Define – ON Site SEO.
ON site SEO – is optimizing the web pages which makes changes directly on the website for search engine friendly.
OFF site SEO – promoting your website on other websites is called OFF site SEO.

• State some ON site SEO process.
Meta Tag Optimization.
Page title Optimization.
Body content Optimization.
Image optimization and more


• Give some ON Page SEO Factors.
Keyword in URL.
Keyword in Domain Name.
Keyword in Title tag.
Keyword in description Meta tag.
Keyword in Keyword Meta tag.
Control the density of keywords.
Usage of H1, H2, H3.
Keywords in Alt text.
Keywords in Anchor text for internal links.
User Friendly Navigation.

• Give some OFF page, SEO Factors.
Keywords in incoming Links from other sites.
Directory submission.
Book marks by user.
Write article about your site, and submit into Article directories.
Link from Expert sites.

• Define – Keyword Density?
The percentage of keywords that appears on a page is called Keywords Density.
Ex: please refer Keyword Density

• How should be the title tag?
Title tag must be 10 to 60 characters. This should contain main keyword at the beginning of the title.

• How the description will be in Meta tag?
Description must be a short summary about what the page is about, will be less than 200 characters.

• What is keyword density and Individual keyword density?
Keyword density – percentage of all keywords by total words.
Individual keyword – percentage of each keyword by words.

• Types of Links?
There are two types of Links they are
Internal Links
External Links

• What is meant by Internal & External Links?
Internal Links – Links starts from and ends to your website is called internal links.
External Links – Links starts from other site, and ends to your site is called External links.

• What is meant by Inbound and outbound links?
Inbound links – Inbound or incoming links that start form other site and ends to your site.
Outbound Links – Outbound or outgoing links that start from your site and ends to other site.

• White Hat – SEO.
Good and Recommended way of optimization done, for user and search engine is called white hat SEO.

• Black Hat – SEO.
Bad and unwanted optimization done for only search engines not for users is called Black Hat SEO.

• Examples of Black Hat SEO.
Keyword stuffing, Hiding, keywords and door way pages are called Black Hat SEO.

• What is page rank?
Page rank is a small fraction of all of your back links to your website reported by Google.

• Purpose of page rank for a web page ?
To list the most important and quality pages to least important pages of your website.

• Importance of links.
If people click the link and discover your website.
Search engine follow the links and discover the websites.
Search engine consider the number of back links for importanse of your website.
Search engine considers the anchor text links on your website for what is your website about.

• Purpose of robot.txt file.
Robot.txt file is available in root directory of websites which stores the some url of websites not to crawl by robots.

• What is sandbox ?
Sandbox is a place where the new websites are kept by Search engines until they get matured.

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The Best Free SEO Tools & Software

 have highlighted all of the best SEO tools and trials at the top of this list.

I have also split them all into different categories to help you find what you need quickly-

• Tiered Link Building
• Competitor Analysis
• Content Creation
• Email Marketing
• Hosting
• Keyword Research
• Link Building
• On Site SEO
• Rank Tracking
• SEO Multi Tools
• Social Media
• WordPress

Tiered Link Building On A Budget

Using the free SEO tools & software below you can setup, track and monitor a tiered link building campaign.

Remember the advice above about getting the most out of any of the trials!

Market Samurai (Full 14 Day Trial) – The keyword research and SEO competition modules of Market Samurai are some of the best in the business and this is solely what I use the software for.

GSA Search Engine Ranker (Full 5 Day Trial) – This has quickly become the swiss army knife of link building targeting over 120 platforms at the time of writing. Perfect for automating your tier 2 and 3 links! 

Link Emperor ($50 links for $7) – Link Emperor is a great web based service to build backlinks easily including private blog network posts & tiers. It has been featured in this tutorial,this one & this one.

DripRevolution (7 Day Trial) – A great service for building a range of social signals to your site at your schedule. They integrate with Facebook, Twitter, Pinterest, Google+. YouTube & more! Featured in this tutorial.

SEO Powersuite (Free Version) – Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years. 

SENuke XCR (Full 14 Day Trial) – SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great. 

Competitor Analysis

Ahrefs (Free Version) – They have the largest database of backlinks which you can use to conduct audits of your competitors link profiles to steal their best links. You can also use the data to conduct an analysis on your own backlink profile. You can read my case study here to learn more about Ahrefs.

SEMRush (Free Version) – This tool is really unique in the data it provides, even for free! You can learn your/your competitors top keywords, how much traffic they get, who their competitors are in search and much more! Be sure to check it out, use it to steal your competitors customers.

WebMeUp (Free Version) – The free account at WebMeUp will let you take a look at the backlink profile of your site or your competitors. It doesn’t have the largest database of links compared to Ahrefs – but it does have a different database that is worth checking out! See how it performed here.

Content Creation

WordAI (3 Day Trial) – These guys are the new kids on the block but claim to be able to automatically spin content without making it sound like garbage. Big claims but the trial is worth it!

TheBestSpinner (Full 7 Day Trial / $7) – It really is the best spinner and I have used it personally for the past few years on a nearly daily basis. The API is used in a lot of other link building tools. 

Spin Rewriter (5 Day Trial) – Another piece of spinning software for you to consider. Spin Rewriter has a range of features and comes with a fully functioning 5 day trial.

Spinner Chief (Free Version) – A close rival to TheBestSpinner but it feels clunky in comparison. Either way they have a completely free version of the software for you to enjoy!

Email Marketing

Aweber (Full 30 Day Trial / $1) – I use Aweber right here on this blog and have done so for the past few years across all of my sites. It takes the pain out of email marketing and makes staying in touch with you guys easy!

GetResponse (Full 30 Day Trial) – The rival of Aweber, GetResponse offers a similar feature set. It really is just a matter of personal preference between the two of them!

Hosting

Cloud Flare (Free) – The free Cloud Flare CDN service which help to speed up your sites load time which Google takes into consideration. It also provides added security & protection from bots/spam.

Uptime Robot (Free) – Use this to monitor your websites uptime and get instant notifications if your site goes down for any reason. Use this in combination with the free Pingdom Toolsaccount & monitor.

Keyword Research

Market Samurai (Full 14 Day Trial) – The keyword research and SEO competition modules of Market Samurai are some of the best in the business and this is solely what I use the software for.

Long Tail Pro (Full 10 Day Trial) – A great tool for finding profitable keywords quickly. You can also use the tool to measure the competitiveness of the search results. 

Keyword Researcher (Free Trial) – This is great for generating keyword ideas and is fantastic for coming up with Google Alerts to monitor. It doesn’t pull in any search volume numbers though.

Link Building

RankCracker (Free) – My personal SEO tool that is available 100% free. It will show you the quickest and easiest way to replicate your competitors backlink profile & rankings.

GSA Search Engine Ranker (Full 5 Day Trial) – This has quickly become the Swiss army knife of link building targeting over 120 platforms at the time of writing. Perfect for automating your tier 2 and 3 links! 

Link Emperor ($50 links for $7) – Link Emperor is a great web based service to build backlinks easily including private blog network posts & tiers. 

RankWyz (30 Day Trial) – Create & manage private blog networks easily with RankWyz. It offers a full range of tools to help you manage everything and publish updates easily.

Inspyder Backlink Monitor (Free Version) – The ultimate tool for monitoring your backlinks. Very easy to use and will automatically sort out all of your tiers for you.

SEO SpyGlass (Free Version) – Use this to discover your competitors backlinks and breakdown key metrics such as anchor text usage. You can also use it to monitor your own sites backlink profile. Part of this review.

Link Assistant (Free Version) – This is part of the SEO Powersuite set of tools and is great for prospecting link partners. However I have hacked it a bit and use it to manage and automate guest posting.

SENuke XCR (Full 14 Day Trial) – SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great. 

Magic Submitter (Full 30 Day Trial / $4.95) – This is really the main rival to SENuke XCR and offers very similar features. It can post everything from videos to press releases and is very diverse. However the user interface is a bit tricky to get to grips with at first.

On Site SEO

Raven Tools (30 Day Trial) – Providing a full suite of tools the SEO module will spider your site & provide a detailed audit of problems. It has a range of features across SEO, social, content, PPC & more.

Website Auditor (Free Version) – Part of SEO Powersuite, you can use Website Auditor to spider your site and report any issues it finds. 

Xenu Link Sleuth (Free) – A simple easy to use tool to spider your entire website and uncover potential problems like broken links. This is a great free tool!

Microsoft SEO Toolkit (Free) – Finally Microsoft have made a useful product! The SEO Toolkit will spider your site and report back on any issues.

Pingdom Tools (Free) – Test your sites speed from 3 locations with Pingdom Tools. If you sign up for a free account you can also use it as an uptime monitor.

WebPageTest (Free) – This site is detected to testing your websites load time from a huge choice of browsers & locations from around the world. It provides a huge range of data to help you optimise your site.

Rank Tracking

Rank Tracker (Free Version) – Part of SEO Powersuite this is the best rank tracking solution period. Unlike web based services this desktop application means you own the data and you can track an unlimited amount of keywords as well as your competitors.

SerpBook (14 Day Trial) – Monitor the rankings of all your keywords in the cloud. SerpBook will check the results for you 12 times per day along with other metrics like PR, Alexa rankings & full reports.

CuteRank (free version) – A desktop piece of software that allow you to monitor and check your rankings easily. There is even a version available for Apple Mac users!

SEO Multi Tools

These tools have a wide range of functions and don’t really fit in one category.

Market Samurai (Full 14 Day Trial) – My tool of choice for keyword and competition research but it also includes a rank tracker, domain finder, content finder, content publishing and link finder.

SEO Powersuite (Free Version) – Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years. 

Raven Tools (30 Day Trial) – Providing a full suite of tools the SEO module will spider your site & provide a detailed audit of problems. It has a range of features across SEO, social, content, PPC & more.

SEO Tools For Excel (Free) – A great plugin for Excel that allows you to retrieve a range of SEO data & metrics. It can even hook up to your Analytics account to create powerful Excel dashboards.

SEO Spyder (Free version) – Built specifically for Mac users the software will spider your website and come back with a list of errors/suggestions of things for you to fix.

Social Media

BuzzBundle (Free Version) – Made by the same team behind SEO Powersuite, BuzzBundle makes it easier to identify & engage with your target audience online. I have grown traffic to this blog by manually doing a lot of what BuzzBundle can help to automate.

SociSynd ($1 Trial) – Not free, but close enough! The SociSynd system helps you drip feed social signals to any URL’s you want. This includes Facebook likes, Pinterest pins, Twitter shares & more!

DripRevolution (7 Day Trial) – A great service for building a range of social signals to your site at your schedule. They integrate with Facebook, Twitter, Pinterest, Google+. YouTube & more! Featured in this tutorial.

HootSuite (Free Version) – This is my preferred tool for managing Twitter, Facebook and Google+. You can monitor a number of search terms as well as schedule updates to go out.

TweetDeck (Free Version) – Now owned by Twitter this is a great desktop client to manage your Twitter account.

Buffer (Free) – Connect your social accounts to Buffer and you can easily share/queue/schedule content to be published to them. Whether that’s sharing your new post with the browser extension or clicking a Buffer button on someones site.

TubeTool Box (Free Trial) – A desktop application to manage your YouTube account. You can do things like bulk follow/comment/message people to grow your audience & reach on YouTube. It was featured here.

Best FREE SEO Tools for On-Page & Offpage Optimization

WordPress

Social Locker (Free Version) – This is the Social Locker I use on the blog to encourage social sharing. While I run the premium version you can get the free version right here!

WP Social SEO Pro (Free Version) – Previously known as Social SEO Booster I use the premium version on this which was featured in this post. There is a free version available here.

S2 Member (Free Version) – A very powerful membership plugin for WordPress, S2 Member is easy to use and was featured in this tutorial. The free version is feature rich!

WPRobot (Free Version) – This is widely regarded as the best auto blogging solution for WordPress. It can pull content from a ridiculous number of sources and when setup correctly can produce some high quality auto blogs. 

Thirsty Affiliates (Free) – The tool I use to cloak and manage all of my affiliate links on the blog. Easy to use with stats and you can auto replace text with links.

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